Bread Financial (BFH) Stock Forecast, Price Target & Predictions
BFH Stock Forecast
Bread Financial (BFH) stock forecast, based on 37 Wall Street analysts, predicts a 12-month average price target of $113.22, with a high of $132.00 and a low of $104.00. This represents a 9.31% increase from the last price of $103.58.
BFH Stock Rating
Bread Financial stock's rating consensus is Hold, based on 37 Wall Street analysts. The breakdown includes 0 Strong Buy (0.00%), 15 Buy (40.54%), 21 Hold (56.76%), 1 Sell (2.70%), and 0 Strong Sell (0.00%).
Hold
BFH Price Target Upside V Benchmarks
| Type | Name | Upside |
|---|---|---|
| Stock | Bread Financial | 9.31% |
| Sector | Financial Services Stocks | 4.47% |
| Industry | Credit Services Stocks | 16.25% |
| Idea | Buy Now Pay Later Stocks List | 7.52% |
Price Target Trends
| 1M | 3M | 12M | |
|---|---|---|---|
| # Anlaysts | 8 | 12 | 31 |
| Avg Price Target | $112.25 | $110.33 | $89.23 |
| Last Closing Price | $103.58 | $103.58 | $103.58 |
| Upside/Downside | 8.37% | 6.52% | -13.85% |
Ratings Trends
| Date | Strong Buy | Buy | Hold | Sell | Strong Sell | Total |
|---|---|---|---|---|---|---|
| Jul, 26 | 1 | 7 | 7 | - | 3 | 18 |
| Jun, 26 | 1 | 7 | 8 | - | 2 | 18 |
| May, 26 | 1 | 6 | 8 | - | 2 | 17 |
| Apr, 26 | 1 | 6 | 7 | 1 | 2 | 17 |
| Mar, 26 | 1 | 6 | 7 | 1 | 2 | 17 |
Analyst Price Target Forecasts
| Date | Analyst | Company | Price Target | Price when Published | Price Target/Price when Published | Price Target/Last Closing Price |
|---|---|---|---|---|---|---|
| Jul 24, 2026 | Morgan Stanley | $107.00 | $101.84 | 5.07% | 3.30% | |
| Jul 24, 2026 | Barclays | $109.00 | $103.58 | 5.23% | 5.23% | |
| Jul 20, 2026 | Morgan Stanley | $102.00 | $99.82 | 2.18% | -1.53% | |
| Jul 07, 2026 | UBS | $120.00 | $105.01 | 14.27% | 15.85% | |
| Jul 07, 2026 | Goldman Sachs | $108.00 | $103.52 | 4.33% | 4.27% | |
| Jul 07, 2026 | Terry Ma | Barclays | $104.00 | $103.52 | 0.46% | 0.41% |
| Jul 06, 2026 | Evercore ISI | $116.00 | $103.74 | 11.82% | 11.99% | |
| Jun 30, 2026 | BTIG | $132.00 | $108.73 | 21.40% | 27.44% | |
| Jun 12, 2026 | Jon Arfstrom | RBC Capital | $115.00 | $102.00 | 12.75% | 11.03% |
| Jun 10, 2026 | Wolfe Research | $108.00 | $96.30 | 12.15% | 4.27% |
Analyst Rating Forecasts
| Date | Company | Previous Rating | New Rating | Rating Change |
|---|---|---|---|---|
| Jul 24, 2026 | Cowen & Co. | Hold | Hold | hold |
| Jul 07, 2026 | UBS | Buy | Buy | hold |
| Jul 07, 2026 | Goldman Sachs | Neutral | Neutral | hold |
| Jul 06, 2026 | Evercore ISI | Outperform | Outperform | hold |
| Jun 30, 2026 | BTIG | Buy | Buy | hold |
| Jun 12, 2026 | RBC Capital | Sector Perform | Sector Perform | hold |
| Jun 10, 2026 | Bank of America Securities | Buy | Buy | hold |
| Jun 10, 2026 | Wolfe Research | Positive | Positive | hold |
| Jun 10, 2026 | Keefe, Bruyette & Woods | Outperform | Outperform | hold |
| May 21, 2026 | Loop Capital Markets | Buy | initialise |
Financial Forecast
EPS Forecast
Annual
| Dec 21 | Dec 22 | Dec 23 | Dec 24 | Dec 25 | Dec 26 | Dec 27 | |
|---|---|---|---|---|---|---|---|
| Reported | $16.12 | $4.47 | $14.42 | $5.58 | $11.13 | - | - |
| Avg Forecast | $15.97 | $4.37 | $12.02 | $6.91 | $7.01 | $9.62 | $6.84 |
| High Forecast | $17.43 | $4.59 | $12.96 | $7.18 | $8.17 | $13.76 | $7.29 |
| Low Forecast | $14.89 | $4.13 | $11.38 | $6.79 | $5.47 | $6.12 | $6.48 |
| Surprise % | 0.94% | 2.29% | 19.97% | -19.25% | 58.77% | - | - |
Revenue Forecast
Annual
| Dec 21 | Dec 22 | Dec 23 | Dec 24 | Dec 25 | Dec 26 | Dec 27 | |
|---|---|---|---|---|---|---|---|
| Reported | $3.27B | $4.37B | $5.17B | $4.80B | $4.70B | - | - |
| Avg Forecast | $4.30B | $3.80B | $4.24B | $3.89B | $3.97B | $4.26B | $4.32B |
| High Forecast | $4.61B | $3.95B | $4.28B | $3.90B | $4.14B | $4.29B | $4.53B |
| Low Forecast | $4.08B | $3.64B | $4.21B | $3.74B | $3.84B | $4.24B | $4.14B |
| Surprise % | -23.99% | 15.04% | 22.13% | 23.26% | 18.51% | - | - |
Net Income Forecast
Annual
| Dec 21 | Dec 22 | Dec 23 | Dec 24 | Dec 25 | Dec 26 | Dec 27 | |
|---|---|---|---|---|---|---|---|
| Reported | $801.00M | $223.00M | $718.00M | $277.00M | $518.00M | - | - |
| Avg Forecast | $798.49M | $218.40M | $608.52M | $349.40M | $330.27M | $479.20M | $342.00M |
| High Forecast | $871.67M | $229.67M | $648.16M | $359.17M | $408.53M | $687.85M | $364.42M |
| Low Forecast | $744.54M | $206.61M | $568.88M | $339.64M | $273.26M | $305.93M | $324.16M |
| Surprise % | 0.31% | 2.11% | 17.99% | -20.72% | 56.84% | - | - |