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Bread Financial (BFH) Stock Forecast, Price Target & Predictions

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BFH Stock Forecast

Bread Financial (BFH) stock forecast, based on 37 Wall Street analysts, predicts a 12-month average price target of $84.17, with a high of $92.00 and a low of $64.00. This represents a 13.61% increase from the last price of $74.09.

$30 $43 $56 $69 $82 $95 High: $92 Avg: $84.17 Low: $64 Last Closed Price: $74.09

BFH Stock Rating

Bread Financial stock's rating consensus is Hold, based on 37 Wall Street analysts. The breakdown includes 0 Strong Buy (0.00%), 14 Buy (37.84%), 19 Hold (51.35%), 4 Sell (10.81%), and 0 Strong Sell (0.00%).

Hold
Total 37 0 4 19 14 Strong Sell Sell Hold Buy Strong Buy

BFH Price Target Upside V Benchmarks

TypeNameUpside
StockBread Financial13.61%
SectorFinancial Services Stocks 12.59%
IndustryCredit Services Stocks28.10%
IdeaBuy Now Pay Later Stocks List29.23%

Price Target Trends

1M3M12M
# Anlaysts11016
Avg Price Target$92.00$76.60$70.56
Last Closing Price$74.09$74.09$74.09
Upside/Downside24.17%3.39%-4.76%
Ratings Trends
DateStrong BuyBuyHoldSellStrong SellTotal
Mar, 261671217
Feb, 261581217
Jan, 261472216
Dec, 251572116
Nov, 251572116
Analyst Price Target Forecasts
DateAnalystCompanyPrice TargetPrice when PublishedPrice Target/Price when PublishedPrice Target/Last Closing Price
Mar 11, 2026Morgan Stanley$92.00$72.8526.29%24.17%
Feb 05, 2026John PancariEvercore ISI$90.00$76.5017.65%21.47%
Jan 30, 2026Terry MaBarclays$64.00$73.03-12.36%-13.62%
Jan 20, 2026Morgan Stanley$62.00$72.70-14.72%-16.32%
Jan 12, 2026Jon ArfstromRBC Capital$83.00$71.9615.34%12.03%
Jan 08, 2026UBS$92.00$79.9815.03%24.17%
Jan 06, 2026Evercore ISI$81.00$78.043.79%9.33%
Jan 06, 2026Goldman Sachs$84.00$76.3010.09%13.38%
Jan 06, 2026Terry MaBarclays$61.00$76.30-20.05%-17.67%
Dec 16, 2025Morgan Stanley$57.00$75.04-24.04%-23.07%
Analyst Rating Forecasts
DateCompanyPrevious RatingNew RatingRating Change
Mar 11, 2026Bank of America SecuritiesBuyBuyhold
Feb 05, 2026Evercore ISIOutperformOutperformupgrade
Jan 30, 2026Cowen & Co.HoldHoldhold
Jan 30, 2026BarclaysUnderweightUnderweighthold
Jan 20, 2026Morgan StanleyUnderweightUnderweighthold
Jan 12, 2026RBC CapitalSector PerformSector Performhold
Jan 08, 2026Cowen & Co.HoldHoldhold
Jan 08, 2026UBSBuyinitialise
Jan 06, 2026Goldman SachsSellNeutralupgrade
Jan 06, 2026BarclaysUnderweightUnderweighthold

Financial Forecast

EPS Forecast

$0 $4 $8 $12 $16 $20 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27
Reported$16.12$4.47$14.42$5.58$11.13--
Avg Forecast$15.97$4.37$12.02$6.91$7.01$9.62$6.84
High Forecast$17.43$4.59$12.96$7.18$8.17$13.76$7.29
Low Forecast$14.89$4.13$11.38$6.79$5.47$6.12$6.48
Surprise %0.94%2.29%19.97%-19.25%58.77%--

Revenue Forecast

$3B $4B $4B $5B $5B $6B Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27
Reported$3.27B$4.37B$5.17B$4.80B$4.70B--
Avg Forecast$4.30B$3.80B$4.24B$3.89B$3.97B$4.26B$4.32B
High Forecast$4.61B$3.95B$4.28B$3.90B$4.14B$4.29B$4.53B
Low Forecast$4.08B$3.64B$4.21B$3.74B$3.84B$4.24B$4.14B
Surprise %-23.99%15.04%22.13%23.26%18.51%--

Net Income Forecast

$200M $340M $480M $620M $760M $900M Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27
Reported$801.00M$223.00M$718.00M$277.00M$518.00M--
Avg Forecast$798.49M$218.40M$608.52M$349.40M$330.27M$479.20M$342.00M
High Forecast$871.67M$229.67M$648.16M$359.17M$408.53M$687.85M$364.42M
Low Forecast$744.54M$206.61M$568.88M$339.64M$273.26M$305.93M$324.16M
Surprise %0.31%2.11%17.99%-20.72%56.84%--

BFH Forecast FAQ

Is Bread Financial stock a buy?

Bread Financial stock has a consensus rating of Hold, based on 37 Wall Street analysts. The rating breakdown includes 0 Strong Buy, 14 Buy, 19 Hold, 4 Sell, and 0 Strong Sell, reflecting a consensus that Bread Financial is a neutral investment for most analysts.

What is Bread Financial's price target?

Bread Financial's price target, set by 37 Wall Street analysts, averages $84.17 over the next 12 months. The price target range spans from $64 at the low end to $92 at the high end, suggesting a potential 13.61% change from the previous closing price of $74.09.

How does Bread Financial stock forecast compare to its benchmarks?

Bread Financial's stock forecast shows a 13.61% upside, outperforming the average forecast for the financial services stocks sector (12.59%) and underperforming the credit services stocks industry (28.10%), trailing the Buy Now Pay Later Stocks List (29.23%) investment idea.

What is the breakdown of analyst ratings for Bread Financial over the past three months?

  • March 2026: 5.88% Strong Buy, 35.29% Buy, 41.18% Hold, 5.88% Sell, 11.76% Strong Sell.
  • February 2026: 5.88% Strong Buy, 29.41% Buy, 47.06% Hold, 5.88% Sell, 11.76% Strong Sell.
  • January 2026: 6.25% Strong Buy, 25.00% Buy, 43.75% Hold, 12.50% Sell, 12.50% Strong Sell.

What is Bread Financial’s EPS forecast?

Bread Financial's average annual EPS forecast for its fiscal year ending in December 2026 is $9.62, marking a -13.57% decrease from the reported $11.13 in 2025. Estimates for the following years are.

What is Bread Financial’s revenue forecast?

Bread Financial's average annual revenue forecast for its fiscal year ending in December 2026 is $4.26B, reflecting a -9.24% decrease from the reported $4.7B in 2025. The forecast for.

What is Bread Financial’s net income forecast?

Bread Financial's net income forecast for the fiscal year ending in December 2026 stands at $479.2M, representing a -7.49% decrease from the reported $518M in 2025. Projections indicate .