Bread Financial (BFH) Stock Forecast, Price Target & Predictions
BFH Stock Forecast
Bread Financial (BFH) stock forecast, based on 37 Wall Street analysts, predicts a 12-month average price target of $95.00, with a high of $108.00 and a low of $70.00. This represents a -1.50% decline from the last price of $96.45.
BFH Stock Rating
Bread Financial stock's rating consensus is Hold, based on 37 Wall Street analysts. The breakdown includes 0 Strong Buy (0.00%), 15 Buy (40.54%), 19 Hold (51.35%), 3 Sell (8.11%), and 0 Strong Sell (0.00%).
Hold
BFH Price Target Upside V Benchmarks
| Type | Name | Upside |
|---|---|---|
| Stock | Bread Financial | -1.50% |
| Sector | Financial Services Stocks | 7.01% |
| Industry | Credit Services Stocks | 24.87% |
| Idea | Buy Now Pay Later Stocks List | 15.57% |
Price Target Trends
| 1M | 3M | 12M | |
|---|---|---|---|
| # Anlaysts | 2 | 8 | 23 |
| Avg Price Target | $106.00 | $95.63 | $80.78 |
| Last Closing Price | $96.45 | $96.45 | $96.45 |
| Upside/Downside | 9.90% | -0.85% | -16.25% |
Ratings Trends
| Date | Strong Buy | Buy | Hold | Sell | Strong Sell | Total |
|---|---|---|---|---|---|---|
| Jun, 26 | 1 | 7 | 8 | - | 2 | 18 |
| May, 26 | 1 | 6 | 8 | - | 2 | 17 |
| Apr, 26 | 1 | 6 | 7 | 1 | 2 | 17 |
| Mar, 26 | 1 | 6 | 7 | 1 | 2 | 17 |
| Feb, 26 | 1 | 5 | 8 | 1 | 2 | 17 |
Analyst Price Target Forecasts
| Date | Analyst | Company | Price Target | Price when Published | Price Target/Price when Published | Price Target/Last Closing Price |
|---|---|---|---|---|---|---|
| Jun 10, 2026 | Wolfe Research | $108.00 | $96.30 | 12.15% | 11.98% | |
| May 21, 2026 | Loop Capital Markets | $104.00 | $85.78 | 21.24% | 7.83% | |
| Apr 29, 2026 | Evercore ISI | $99.00 | $86.60 | 14.32% | 2.64% | |
| Apr 24, 2026 | RBC Capital | $105.00 | $87.88 | 19.48% | 8.86% | |
| Apr 24, 2026 | Morgan Stanley | $98.00 | $88.71 | 10.47% | 1.61% | |
| Apr 24, 2026 | Barclays | $70.00 | $92.12 | -24.01% | -27.42% | |
| Apr 16, 2026 | Morgan Stanley | $91.00 | $83.15 | 9.44% | -5.65% | |
| Apr 10, 2026 | RBC Capital | $90.00 | $78.67 | 14.40% | -6.69% | |
| Mar 11, 2026 | Morgan Stanley | $92.00 | $72.85 | 26.29% | -4.61% | |
| Feb 05, 2026 | John Pancari | Evercore ISI | $90.00 | $76.50 | 17.65% | -6.69% |
Analyst Rating Forecasts
| Date | Company | Previous Rating | New Rating | Rating Change |
|---|---|---|---|---|
| Jun 10, 2026 | Bank of America Securities | Buy | Buy | hold |
| Jun 10, 2026 | Wolfe Research | Positive | Positive | hold |
| Jun 10, 2026 | Keefe, Bruyette & Woods | Outperform | Outperform | hold |
| May 21, 2026 | Loop Capital Markets | Buy | initialise | |
| Apr 29, 2026 | Evercore ISI | Outperform | Outperform | hold |
| Apr 24, 2026 | Cowen & Co. | Hold | Hold | hold |
| Apr 24, 2026 | Barclays | Underweight | Underweight | hold |
| Apr 10, 2026 | RBC Capital | Sector Perform | Sector Perform | hold |
| Mar 11, 2026 | Bank of America Securities | Buy | Buy | hold |
| Feb 05, 2026 | Evercore ISI | Outperform | Outperform | upgrade |
Financial Forecast
EPS Forecast
Annual
| Dec 21 | Dec 22 | Dec 23 | Dec 24 | Dec 25 | Dec 26 | Dec 27 | |
|---|---|---|---|---|---|---|---|
| Reported | $16.12 | $4.47 | $14.42 | $5.58 | $11.13 | - | - |
| Avg Forecast | $15.97 | $4.37 | $12.02 | $6.91 | $7.01 | $9.62 | $6.84 |
| High Forecast | $17.43 | $4.59 | $12.96 | $7.18 | $8.17 | $13.76 | $7.29 |
| Low Forecast | $14.89 | $4.13 | $11.38 | $6.79 | $5.47 | $6.12 | $6.48 |
| Surprise % | 0.94% | 2.29% | 19.97% | -19.25% | 58.77% | - | - |
Revenue Forecast
Annual
| Dec 21 | Dec 22 | Dec 23 | Dec 24 | Dec 25 | Dec 26 | Dec 27 | |
|---|---|---|---|---|---|---|---|
| Reported | $3.27B | $4.37B | $5.17B | $4.80B | $4.70B | - | - |
| Avg Forecast | $4.30B | $3.80B | $4.24B | $3.89B | $3.97B | $4.26B | $4.32B |
| High Forecast | $4.61B | $3.95B | $4.28B | $3.90B | $4.14B | $4.29B | $4.53B |
| Low Forecast | $4.08B | $3.64B | $4.21B | $3.74B | $3.84B | $4.24B | $4.14B |
| Surprise % | -23.99% | 15.04% | 22.13% | 23.26% | 18.51% | - | - |
Net Income Forecast
Annual
| Dec 21 | Dec 22 | Dec 23 | Dec 24 | Dec 25 | Dec 26 | Dec 27 | |
|---|---|---|---|---|---|---|---|
| Reported | $801.00M | $223.00M | $718.00M | $277.00M | $518.00M | - | - |
| Avg Forecast | $798.49M | $218.40M | $608.52M | $349.40M | $330.27M | $479.20M | $342.00M |
| High Forecast | $871.67M | $229.67M | $648.16M | $359.17M | $408.53M | $687.85M | $364.42M |
| Low Forecast | $744.54M | $206.61M | $568.88M | $339.64M | $273.26M | $305.93M | $324.16M |
| Surprise % | 0.31% | 2.11% | 17.99% | -20.72% | 56.84% | - | - |