Harley-Davidson Ownership | Who Owns Harley-Davidson?

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Harley-Davidson Ownership Summary

Harley-Davidson is owned by 83.56% institutional investors, 0.97% insiders, and 15.47% retail investors. Vanguard group is the largest institutional shareholder, holding 10.56% of HOG shares. Donald Smith & Co. All Eq Accounts Comp is the top mutual fund, with 4.50% of its assets in Harley-Davidson shares.

HOG Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Harley-Davidson	83.56%	0.97%	15.47%
Sector	Consumer Cyclical Stocks	42.53%	14.10%	43.38%
Industry	Recreational Vehicle (RV) Stocks	53.83%	11.76%	34.41%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	12.96M	10.56%	$361.54M
Blackrock funding, inc. /de	10.91M	8.89%	$304.37M
Blackrock	10.94M	8.04%	$367.05M
Beutel, goodman	6.87M	5.60%	$191.62M
Donald smith	6.80M	5.54%	$189.82M
Dimensional fund advisors lp	6.60M	5.38%	$184.07M
Fmr	5.92M	4.83%	$165.26M
H partners management	5.75M	4.69%	$160.43M
Lsv asset management	5.12M	4.17%	$142.78M
Boston partners	4.02M	3.28%	$112.18M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
H partners management	5.75M	53.78%	$160.43M
Donald smith	6.80M	3.79%	$189.82M
Villanova investment management	79.19K	1.53%	$2.21M
Kiltearn partners llp	228.32K	1.28%	$6.37M
Beutel, goodman	6.87M	1.15%	$191.62M
Mork capital management	50.00K	0.96%	$1.40M
Bryce point capital	19.02K	0.65%	$530.60K
Twelve points wealth management	78.69K	0.55%	$2.20M
Bayforest capital	28.30K	0.38%	$789.54K
Game creek capital, lp	20.00K	0.34%	$670.80K

Top Buyers

Holder	Shares	% Assets	Change
Donald smith	6.80M	3.79%	1.29M
Vanguard group	12.96M	0.01%	887.00K
Voloridge investment management	779.96K	0.07%	779.96K
Algert global	618.13K	0.29%	618.13K
Blackrock funding, inc. /de	10.91M	0.01%	469.57K

Top Sellers

Holder	Shares	% Assets	Change
H partners management	5.75M	53.78%	-2.25M
Millennium management	-	-	-654.64K
Balyasny asset management	-	-	-490.88K
Beutel, goodman	6.87M	1.15%	-480.14K
Royal bank of canada	288.34K	0.00%	-471.63K

New Positions

Holder	Shares	% Assets	Change	Value
Voloridge investment management	779.96K	0.07%	779.96K	$21.76M
Los angeles capital management	403.64K	0.04%	403.64K	$11.26M
Norges bank	365.42K	0.00%	365.42K	$11.01M
Tudor investment corp et al	306.65K	0.01%	306.65K	$8.56M
Bridgewater associates, lp	84.23K	0.01%	84.23K	$2.35M

Sold Out

Holder	Change
Dz bank ag deutsche zentral genossenschafts bank, frankfurt am main	-1.00
Creekmur asset management	-2.00
Rakuten securities	-2.00
Twin peaks wealth advisors	-4.00
Accordant advisory group	-4.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Sep 30, 2025	397	-2.93%	102,554,226	-0.65%	83	1.18%	176	-	114	-20.28%
Jun 30, 2025	417	0.72%	106,374,096	-4.64%	86	1.07%	180	-6.25%	143	21.19%
Mar 31, 2025	410	-5.31%	111,798,115	-3.76%	90	1.07%	188	17.50%	119	-28.31%
Dec 31, 2024	298	-33.18%	78,203,319	-32.38%	60	0.76%	101	-47.40%	121	-9.02%
Sep 30, 2024	441	2.08%	115,502,682	0.59%	88	1.25%	190	4.97%	131	2.34%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Donald Smith & Co. All Eq Accounts Comp	5.47M	4.50%	2.09M
Pacer US Cash Cows 100 ETF	5.46M	4.38%	8.06K
Vanguard US Total Market Shares ETF	3.82M	3.08%	3.06K
iShares Core S&P Mid-Cap ETF	3.56M	2.93%	-
Avantis US Small Cap Value ETF	3.52M	2.90%	4.37K
Vanguard Total Stock Mkt Idx Inv	3.40M	2.80%	-72.77K
JHancock Disciplined Value Mid Cap I	2.83M	2.33%	-
Vanguard Small Cap Index	2.66M	2.18%	-17.08K
Fidelity Low-Priced Stock	2.36M	1.94%	-6.33K
Beutel Goodman American Equity Class D	1.74M	1.43%	-13.73K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Nov 20, 2025	Mansfield Luke Christopher	Chief Commercial Officer	Sell	$266.95K
Nov 07, 2025	Do Charles	Sr. Vice President, HDFSI	Sell	$105.51K
Aug 05, 2025	Masood Rafeh	-	Buy	$49.76K
Feb 13, 2025	Mansfield Luke Christopher	Chief Commercial Officer	Sell	$88.26K
Oct 30, 2024	Sylvester Maryrose	-	Sell	$137.97K

Insider Transactions Trends

Date	Buy	Sell
2026 Q1	-	-
2025 Q2	-	-
2025 Q1	-	1
2024 Q2	-	-
2024 Q1	-	-

HOG Ownership FAQ

Who Owns Harley-Davidson?

Harley-Davidson shareholders are primarily institutional investors at 83.56%, followed by 0.97% insiders and 15.47% retail investors. The average institutional ownership in Harley-Davidson's industry, Recreational Vehicle (RV) Stocks, is 53.83%, which Harley-Davidson exceeds.

Who owns the most shares of Harley-Davidson?

Harley-Davidson’s largest shareholders are Vanguard group (12.96M shares, 10.56%), Blackrock funding, inc. /de (10.91M shares, 8.89%), and Blackrock (10.94M shares, 8.04%). Together, they hold 27.49% of Harley-Davidson’s total shares outstanding.

Does Blackrock own Harley-Davidson?

Yes, BlackRock owns 8.04% of Harley-Davidson, totaling 10.94M shares as of Jun 2024. This represents 0.01% of BlackRock's total assets, with a market value of 367.05M$. In the last quarter, BlackRock decreased its holdings by -315K shares, a -2.80% change.

Who is Harley-Davidson’s biggest shareholder by percentage of total assets invested?

H partners management is Harley-Davidson’s biggest shareholder by percentage of total assets invested, with 53.78% of its assets in 5.75M Harley-Davidson shares, valued at 160.42M$.

Who is the top mutual fund holder of Harley-Davidson shares?

Donald Smith & Co. All Eq Accounts Comp is the top mutual fund holder of Harley-Davidson shares, with 4.50% of its total shares outstanding invested in 5.47M Harley-Davidson shares.

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