Harley-Davidson Ownership | Who Owns Harley-Davidson?
Harley-Davidson Ownership Summary
Harley-Davidson is owned by 68.32% institutional investors, 0.98% insiders, and 30.70% retail investors. Vanguard group is the largest institutional shareholder, holding 9.49% of HOG shares. Donald Smith & Co. All Eq Accounts Comp is the top mutual fund, with 7.47% of its assets in Harley-Davidson shares.
HOG Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Harley-Davidson | 68.32% | 0.98% | 30.70% |
| Sector | Consumer Cyclical Stocks | 33.14% | 14.17% | 52.68% |
| Industry | Recreational Vehicle (RV) Stocks | 40.46% | 11.73% | 47.81% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Vanguard group | 11.45M | 9.49% | $234.54M |
| Blackrock funding, inc. /de | 10.48M | 8.73% | $214.68M |
| Blackrock | 10.94M | 8.04% | $367.05M |
| Donald smith | 8.90M | 7.41% | $182.34M |
| Dimensional fund advisors lp | 6.61M | 5.78% | $135.36M |
| Beutel, goodman | 6.87M | 5.60% | $191.62M |
| Fmr | 5.92M | 4.83% | $165.26M |
| H partners management | 5.75M | 4.69% | $160.43M |
| Lsv asset management | 5.09M | 4.24% | $104.31M |
| American century companies | 3.95M | 3.22% | $110.11M |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| H partners management | 5.75M | 53.78% | $160.43M |
| Donald smith | 8.90M | 3.42% | $182.34M |
| Villanova investment management | 79.19K | 1.53% | $2.21M |
| Kiltearn partners llp | 228.32K | 1.28% | $6.37M |
| Beutel, goodman | 6.87M | 1.15% | $191.62M |
| Pine valley investments ltd liability | 1.14M | 1.09% | $23.46M |
| Mork capital management | 50.00K | 0.96% | $1.40M |
| Bryce point capital | 19.02K | 0.65% | $530.60K |
| Entrypoint capital | 47.03K | 0.38% | $963.58K |
| Game creek capital, lp | 20.00K | 0.34% | $670.80K |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Donald smith | 8.90M | 3.42% | 2.10M |
| Norges bank | 1.26M | 0.00% | 1.26M |
| Pine valley investments ltd liability | 1.14M | 1.09% | 1.14M |
| Sg americas securities | 1.09M | 0.03% | 1.01M |
| Voloridge investment management | 779.96K | 0.07% | 779.96K |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Boston partners | - | - | -4.02M |
| H partners management | 5.75M | 53.78% | -2.25M |
| Vanguard group | 11.45M | 0.00% | -1.51M |
| Pacer advisors | - | - | -1.12M |
| Millennium management | - | - | -654.64K |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Norges bank | 1.26M | 0.00% | 1.26M | $25.77M |
| Pine valley investments ltd liability | 1.14M | 1.09% | 1.14M | $23.46M |
| Voloridge investment management | 779.96K | 0.07% | 779.96K | $21.76M |
| Tudor investment corp et al | 306.65K | 0.01% | 306.65K | $8.56M |
| Connor, clark & lunn investment management | 274.89K | 0.01% | 274.89K | $5.63M |
Sold Out
| Holder | Change |
|---|---|
| Dz bank ag deutsche zentral genossenschafts bank, frankfurt am main | -1.00 |
| Creekmur asset management | -2.00 |
| Gps wealth strategies group | -2.00 |
| Rakuten securities | -2.00 |
| Twin peaks wealth advisors | -4.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Dec 31, 2025 | 312 | -26.93% | 82,404,341 | -19.88% | 68 | 0.97% | 121 | -36.65% | 117 | -2.50% |
| Sep 30, 2025 | 397 | -2.93% | 102,554,226 | -0.65% | 83 | 1.18% | 176 | - | 114 | -20.28% |
| Jun 30, 2025 | 417 | 0.72% | 106,374,096 | -4.64% | 86 | 1.07% | 180 | -6.25% | 143 | 21.19% |
| Mar 31, 2025 | 410 | -5.31% | 111,798,115 | -3.76% | 90 | 1.07% | 188 | 17.50% | 119 | -28.31% |
| Dec 31, 2024 | 298 | -33.18% | 78,203,319 | -32.38% | 60 | 0.76% | 101 | -47.40% | 121 | -9.02% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Donald Smith & Co. All Eq Accounts Comp | 8.83M | 7.47% | 2.08M |
| Pacer US Cash Cows 100 ETF | 5.46M | 4.38% | 8.06K |
| Avantis US Small Cap Value ETF | 4.05M | 3.43% | 12.06K |
| iShares Core S&P Mid-Cap ETF | 3.81M | 3.23% | -73.06K |
| Vanguard Total Stock Mkt Idx Inv | 3.72M | 3.15% | 110.78K |
| Vanguard US Total Market Shares ETF | 3.82M | 3.08% | 3.06K |
| JHancock Disciplined Value Mid Cap I | 2.83M | 2.33% | - |
| Vanguard Small Cap Index | 2.68M | 2.27% | -1.67K |
| Fidelity Low-Priced Stock | 2.35M | 1.99% | - |
| Donald Smith & Co. Md-Cap Val Eq | 2.21M | 1.87% | - |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Mar 09, 2026 | Flees Lori Ann | - | Buy | $75.55K |
| Mar 09, 2026 | Starrs Artie | President & CEO | Buy | $286.50K |
| Feb 27, 2026 | Masood Rafeh | - | Buy | $49.95K |
| Feb 25, 2026 | FARLEY JR JAMES D | - | Sell | $120.78K |
| Nov 20, 2025 | Mansfield Luke Christopher | Chief Commercial Officer | Sell | $266.95K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2026 Q1 | 3 | 1 |
| 2025 Q2 | - | - |
| 2025 Q1 | - | 1 |
| 2024 Q2 | - | - |
| 2024 Q1 | - | - |
HOG Ownership FAQ
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