Harley-Davidson Ownership | Who Owns Harley-Davidson?

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Harley-Davidson Ownership Summary

Harley-Davidson is owned by 86.68% institutional investors, 0.94% insiders, and 12.38% retail investors. Vanguard group is the largest institutional shareholder, holding 9.79% of HOG shares. Donald Smith & Co. All Eq Accounts Comp is the top mutual fund, with 4.50% of its assets in Harley-Davidson shares.

HOG Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Harley-Davidson	86.68%	0.94%	12.38%
Sector	Consumer Cyclical Stocks	60.16%	14.23%	25.61%
Industry	Recreational Vehicle (RV) Stocks	67.13%	12.70%	20.18%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	12.73M	9.79%	$383.52M
Blackrock funding, inc. /de	10.44M	8.51%	$246.38M
Blackrock	10.94M	8.04%	$367.05M
H partners management	8.00M	6.52%	$188.80M
Beutel, goodman	7.35M	5.99%	$173.41M
Fmr	7.68M	5.91%	$231.55M
Dimensional fund advisors lp	6.84M	5.25%	$205.94M
Boston partners	6.44M	4.73%	$215.98M
Donald smith	5.52M	4.50%	$130.22M
Lsv asset management	5.26M	4.29%	$124.18M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
H partners management	8.00M	57.16%	$188.80M
Donald smith	5.52M	3.07%	$130.22M
Prentice capital management, lp	49.98K	1.97%	$1.18M
Kiltearn partners llp	247.82K	1.18%	$5.85M
Beutel, goodman	7.35M	0.99%	$173.41M
Mork capital management	50.00K	0.86%	$1.18M
Quinn opportunity partners	307.73K	0.61%	$7.26M
Twelve points wealth management	78.69K	0.55%	$2.20M
Bayforest capital	28.30K	0.38%	$789.54K
Teza capital management	20.52K	0.36%	$484.15K

Top Buyers

Holder	Shares	% Assets	Change
Donald smith	5.52M	3.07%	2.11M
Ubs group	1.84M	0.01%	1.67M
Citigroup	493.04K	0.01%	447.25K
Los angeles capital management	403.64K	0.04%	403.64K
Norges bank	365.42K	0.00%	365.42K

Top Sellers

Holder	Shares	% Assets	Change
H partners management	8.00M	57.16%	-3.30M
Fmr	7.68M	0.01%	-710.69K
Blackrock funding, inc. /de	10.44M	0.00%	-666.70K
Millennium management	-	-	-654.64K
Morgan stanley	2.04M	0.01%	-492.19K

New Positions

Holder	Shares	% Assets	Change	Value
Los angeles capital management	403.64K	0.04%	403.64K	$11.26M
Norges bank	365.42K	0.00%	365.42K	$11.01M
Quinn opportunity partners	307.73K	0.61%	307.73K	$7.26M
Hudson bay capital management lp	100.15K	0.01%	100.15K	$2.36M
Campbell & co investment adviser	99.49K	0.15%	99.49K	$2.35M

Sold Out

Holder	Change
Creekmur asset management	-2.00
Rakuten securities	-2.00
Accordant advisory group	-4.00
Prairieview partners	-5.00
Mather group, llc.	-6.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Jun 30, 2025	417	0.72%	106,374,096	-4.64%	86	1.07%	180	-6.25%	143	21.19%
Mar 31, 2025	410	-5.31%	111,798,115	-3.76%	90	1.07%	188	17.50%	119	-28.31%
Dec 31, 2024	298	-33.18%	78,203,319	-32.38%	60	0.76%	101	-47.40%	121	-9.02%
Sep 30, 2024	441	2.08%	115,502,682	0.59%	88	1.25%	190	4.97%	131	2.34%
Jun 30, 2024	428	-3.17%	114,800,059	1.25%	84	1.22%	179	0.56%	127	-4.51%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Donald Smith & Co. All Eq Accounts Comp	5.47M	4.50%	2.09M
Pacer US Cash Cows 100 ETF	5.46M	4.38%	8.06K
Vanguard US Total Market Shares ETF	3.82M	3.08%	3.06K
iShares Core S&P Mid-Cap ETF	3.56M	2.93%	-
Avantis US Small Cap Value ETF	3.52M	2.90%	4.37K
Vanguard Total Stock Mkt Idx Inv	3.40M	2.80%	-72.77K
JHancock Disciplined Value Mid Cap I	2.83M	2.33%	-
Vanguard Small Cap Index	2.66M	2.18%	-17.08K
Fidelity Low-Priced Stock	2.36M	1.94%	-6.33K
Beutel Goodman American Equity Class D	1.74M	1.43%	-13.73K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Aug 05, 2025	Masood Rafeh	-	Buy	$49.76K
Feb 13, 2025	Mansfield Luke Christopher	Chief Commercial Officer	Sell	$88.26K
Oct 30, 2024	Sylvester Maryrose	-	Sell	$137.97K
Aug 01, 2023	Masood Rafeh	-	Buy	$50.00K
Feb 06, 2023	Root Jonathan R	SVP - HDFSI	Sell	$112.32K

Insider Transactions Trends

Date	Buy	Sell
2026 Q1	-	-
2025 Q2	-	-
2025 Q1	-	1
2024 Q2	-	-
2024 Q1	-	-

HOG Ownership FAQ

Who Owns Harley-Davidson?

Harley-Davidson shareholders are primarily institutional investors at 86.68%, followed by 0.94% insiders and 12.38% retail investors. The average institutional ownership in Harley-Davidson's industry, Recreational Vehicle (RV) Stocks, is 67.13%, which Harley-Davidson exceeds.

Who owns the most shares of Harley-Davidson?

Harley-Davidson’s largest shareholders are Vanguard group (12.73M shares, 9.79%), Blackrock funding, inc. /de (10.44M shares, 8.51%), and Blackrock (10.94M shares, 8.04%). Together, they hold 26.33% of Harley-Davidson’s total shares outstanding.

Does Blackrock own Harley-Davidson?

Yes, BlackRock owns 8.04% of Harley-Davidson, totaling 10.94M shares as of Jun 2024. This represents 0.01% of BlackRock's total assets, with a market value of 367.05M$. In the last quarter, BlackRock decreased its holdings by -315K shares, a -2.80% change.

Who is Harley-Davidson’s biggest shareholder by percentage of total assets invested?

H partners management is Harley-Davidson’s biggest shareholder by percentage of total assets invested, with 57.16% of its assets in 8M Harley-Davidson shares, valued at 188.8M$.

Who is the top mutual fund holder of Harley-Davidson shares?

Donald Smith & Co. All Eq Accounts Comp is the top mutual fund holder of Harley-Davidson shares, with 4.50% of its total shares outstanding invested in 5.47M Harley-Davidson shares.

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