Harley-Davidson Ownership | Who Owns Harley-Davidson?
Harley-Davidson Ownership Summary
Harley-Davidson is owned by 99.95% institutional investors, 1.19% insiders. Vanguard group is the largest institutional shareholder, holding 9.49% of HOG shares. Donald Smith & Co. All Eq Accounts Comp is the top mutual fund, with 8.72% of its assets in Harley-Davidson shares.
HOG Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Harley-Davidson | 99.95% | 1.19% | -1.13% |
| Sector | Consumer Cyclical Stocks | 206.34% | 16.22% | -122.56% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Vanguard group | 11.45M | 9.49% | $234.54M |
| Blackrock funding, inc. /de | 10.20M | 9.27% | $249.39M |
| Donald smith | 9.28M | 8.43% | $226.97M |
| Blackrock | 10.94M | 8.04% | $367.05M |
| Dimensional fund advisors lp | 5.97M | 5.42% | $145.98M |
| American century companies | 5.35M | 4.86% | $130.89M |
| Lsv asset management | 5.08M | 4.62% | $124.28M |
| Vanguard capital management | 4.75M | 4.31% | $116.11M |
| Fifthdelta | 4.37M | 3.97% | $106.94M |
| State street | 4.24M | 3.85% | $103.62M |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Fifthdelta | 4.37M | 12.54% | $106.94M |
| Gate city capital management | 1.97M | 12.51% | $48.26M |
| Third avenue management | 1.48M | 5.79% | $36.22M |
| Aegis financial | 1.37M | 5.29% | $33.49M |
| Donald smith | 9.28M | 4.02% | $226.97M |
| Towle | 278.86K | 2.31% | $6.82M |
| Robinson value management | 157.09K | 2.06% | $3.84M |
| Pine valley investments ltd liability | 1.33M | 1.28% | $32.46M |
| Holowesko partners | 188.00K | 1.16% | $4.60M |
| Jcp investment management | 83.03K | 1.09% | $2.03M |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Fifthdelta | 4.37M | 12.54% | 2.24M |
| Jane street group | 2.11M | 0.00% | 1.27M |
| Sixth street partners management company | 1.25M | 0.00% | 1.25M |
| D. e. shaw | 2.27M | 0.03% | 1.13M |
| Aqr capital management | 2.62M | 0.02% | 1.02M |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Beutel, goodman | - | - | -6.38M |
| Boston partners | - | - | -4.02M |
| H partners management | - | - | -2.50M |
| Vanguard group | 11.45M | 0.00% | -1.51M |
| Citadel advisors | 36.28K | 0.00% | -1.48M |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Sixth street partners management company | 1.25M | 0.00% | 1.25M | $30.63M |
| Rvw wealth | 604.05K | 0.97% | 604.05K | $14.78M |
| Towle | 278.86K | 2.31% | 278.86K | $6.82M |
| Holowesko partners | 188.00K | 1.16% | 188.00K | $4.60M |
| Jcp investment management | 83.03K | 1.09% | 83.03K | $2.03M |
Sold Out
| Holder | Change |
|---|---|
| Vermillion wealth management | -1.00 |
| Rakuten securities | -2.00 |
| Gps wealth strategies group | -2.00 |
| Creekmur asset management | -2.00 |
| Accordant advisory group | -4.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Jun 30, 2026 | 465 | 9.67% | 109,956,530 | 3.09% | 99 | 1.15% | 217 | -1.36% | 126 | 34.04% |
| Mar 31, 2026 | 219 | -47.23% | 33,346,216 | -69.22% | 29 | 0.32% | 97 | -42.26% | 53 | -65.81% |
| Dec 31, 2025 | 312 | -26.93% | 82,404,341 | -19.88% | 68 | 0.97% | 121 | -36.65% | 117 | -2.50% |
| Sep 30, 2025 | 397 | -2.93% | 102,554,226 | -0.65% | 83 | 1.18% | 176 | - | 114 | -20.28% |
| Jun 30, 2025 | 417 | 0.72% | 106,374,096 | -4.64% | 86 | 1.07% | 180 | -6.25% | 143 | 21.19% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Donald Smith & Co. All Eq Accounts Comp | 9.18M | 8.72% | -738.96K |
| Avantis US Small Cap Value ETF | 4.79M | 4.61% | 7.67K |
| Pacer US Cash Cows 100 ETF | 5.46M | 4.38% | 8.06K |
| iShares Core S&P Mid-Cap ETF | 3.60M | 3.46% | - |
| Vanguard MStar Total Stk Mkt Idx Invest | 3.36M | 3.23% | 12.72K |
| Vanguard Total Stock Mkt Idx Inv | 3.35M | 3.18% | -225.36K |
| Vanguard Morn Total Stk Mkt Idx Investor | 3.35M | 3.18% | -225.36K |
| Vanguard US Total Market Shares ETF | 3.82M | 3.08% | 3.06K |
| JHancock Disciplined Value Mid Cap I | 2.83M | 2.33% | - |
| Vanguard Small Cap Index | 2.42M | 2.32% | 11.35K |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Sep 01, 2026 | Root Jonathan R | CFO and CCO | Sell | $42.67K |
| Aug 11, 2026 | Littleton Gayle | CLO, CCO, CAO & Corp Sec | Buy | $197.85K |
| Aug 10, 2026 | Starrs Artie | President & CEO | Buy | $258.94K |
| Aug 03, 2026 | Root Jonathan R | CFO and CCO | Sell | $38.66K |
| Jul 31, 2026 | NOVA DANIEL J | - | Buy | $982.70K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2026 Q3 | 3 | 3 |
| 2026 Q2 | - | 2 |
| 2026 Q1 | 3 | 2 |
| 2025 Q2 | - | - |
| 2025 Q1 | - | 1 |
HOG Ownership FAQ
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