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Harley-Davidson (HOG) Stock Forecast, Price Target & Predictions

OverviewRevenueOwnershipFinancialsChartTranscripts

HOG Stock Forecast

Harley-Davidson (HOG) stock forecast, based on 36 Wall Street analysts, predicts a 12-month average price target of $27.60, with a high of $33.00 and a low of $17.00. This represents a 1.55% increase from the last price of $27.18.

$15 $21 $27 $33 $39 $45 High: $33 Avg: $27.6 Low: $17 Last Closed Price: $27.18

HOG Stock Rating

Harley-Davidson stock's rating consensus is Hold, based on 36 Wall Street analysts. The breakdown includes 0 Strong Buy (0.00%), 9 Buy (25.00%), 23 Hold (63.89%), 4 Sell (11.11%), and 0 Strong Sell (0.00%).

Hold
Total 36 0 4 23 9 Strong Sell Sell Hold Buy Strong Buy

HOG Price Target Upside V Benchmarks

TypeNameUpside
StockHarley-Davidson1.55%
SectorConsumer Cyclical Stocks 12.30%

Price Target Trends

1M3M12M
# Anlaysts1516
Avg Price Target$33.00$28.40$24.13
Last Closing Price$27.18$27.18$27.18
Upside/Downside21.41%4.49%-11.22%
Ratings Trends
DateStrong BuyBuyHoldSellStrong SellTotal
Sep, 26-682-16
Aug, 26-682-16
Jul, 26-592-16
Jun, 26-592-16
May, 26-592-16
Analyst Price Target Forecasts
DateAnalystCompanyPrice TargetPrice when PublishedPrice Target/Price when PublishedPrice Target/Last Closing Price
Aug 17, 2026Griffin BryanGriffin$33.00$27.6019.57%21.41%
Jul 28, 2026Morgan Stanley$17.00$24.79-31.42%-37.45%
Jul 24, 2026Robert W. Baird$30.00$26.5413.04%10.38%
Jul 20, 2026Loop Capital Markets$32.00$26.5820.39%17.73%
Jul 06, 2026Griffin BryanGriffin$30.00$25.1319.38%10.38%
May 19, 2026Morgan Stanley$15.00$24.35-38.40%-44.81%
May 11, 2026UBS$26.00$25.422.28%-4.34%
May 06, 2026Craig KennisonRobert W. Baird$28.00$25.1011.55%3.02%
Feb 17, 2026Stephen GramblingMorgan Stanley$12.00$20.36-41.06%-55.85%
Feb 12, 2026D.A. Davidson$25.00$20.3123.09%-8.02%
Analyst Rating Forecasts
DateCompanyPrevious RatingNew RatingRating Change
Sep 08, 2026CitigroupNeutralNeutralhold
Sep 02, 2026UBSNeutralNeutralhold
Jul 28, 2026Morgan StanleyUnderweightUnderweighthold
Jul 20, 2026Loop Capital MarketsHoldBuyupgrade
Jul 12, 2026CitigroupNeutralNeutralhold
Jun 15, 2026Wolfe ResearchOutperformOutperformhold
May 19, 2026Morgan StanleyUnderweightUnderweighthold
May 11, 2026UBSNeutralNeutralhold
Feb 17, 2026Morgan StanleyUnderweightUnderweighthold
Feb 11, 2026BMO CapitalOutperformOutperformhold

Financial Forecast

EPS Forecast

Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27
Reported$4.23$5.01$4.96$3.46$2.82--
Avg Forecast$3.87$4.72$4.68$3.65$3.98$4.54$4.86
High Forecast$4.04$4.89$4.82$3.85$4.25$5.10$5.07
Low Forecast$3.61$4.45$4.52$3.55$3.28$4.11$4.66
Surprise %9.30%6.14%5.98%-5.21%-29.15%--

Revenue Forecast

$4B $4B $5B $5B $6B $6B Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27
Reported$5.34B$5.76B$5.84B$5.19B$4.47B--
Avg Forecast$4.39B$4.92B$4.94B$4.17B$4.33B$4.56B$4.78B
High Forecast$4.54B$5.05B$4.95B$4.18B$4.42B$4.64B$4.84B
Low Forecast$4.17B$4.70B$4.92B$4.16B$4.22B$4.47B$4.73B
Surprise %21.45%17.05%18.25%24.44%3.23%--

Net Income Forecast

$300M $410M $520M $630M $740M $850M Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27
Reported$650.02M$741.41M$706.59M$455.36M$338.74M--
Avg Forecast$500.50M$517.34M$706.59M$537.15M$521.58M$668.28M$705.84M
High Forecast$600.60M$620.81M$847.90M$558.93M$616.77M$740.62M$735.07M
Low Forecast$400.40M$413.87M$565.27M$515.37M$476.40M$595.94M$676.60M
Surprise %29.88%43.31%--15.23%-35.05%--

HOG Forecast FAQ

Is Harley-Davidson stock a buy?

Harley-Davidson stock has a consensus rating of Hold, based on 36 Wall Street analysts. The rating breakdown includes 0 Strong Buy, 9 Buy, 23 Hold, 4 Sell, and 0 Strong Sell, reflecting a consensus that Harley-Davidson is a neutral investment for most analysts.

What is Harley-Davidson's price target?

Harley-Davidson's price target, set by 36 Wall Street analysts, averages $27.6 over the next 12 months. The price target range spans from $17 at the low end to $33 at the high end, suggesting a potential 1.55% change from the previous closing price of $27.18.

How does Harley-Davidson stock forecast compare to its benchmarks?

Harley-Davidson's stock forecast shows a 1.55% upside, underperforming the average forecast for the consumer cyclical stocks sector (12.30%).

What is the breakdown of analyst ratings for Harley-Davidson over the past three months?

  • September 2026: 0% Strong Buy, 37.50% Buy, 50.00% Hold, 12.50% Sell, 0% Strong Sell.
  • August 2026: 0% Strong Buy, 37.50% Buy, 50.00% Hold, 12.50% Sell, 0% Strong Sell.
  • July 2026: 0% Strong Buy, 31.25% Buy, 56.25% Hold, 12.50% Sell, 0% Strong Sell.

What is Harley-Davidson’s EPS forecast?

Harley-Davidson's average annual EPS forecast for its fiscal year ending in December 2026 is $4.54, marking a 60.99% increase from the reported $2.82 in 2025. Estimates for the following years are.

What is Harley-Davidson’s revenue forecast?

Harley-Davidson's average annual revenue forecast for its fiscal year ending in December 2026 is $4.56B, reflecting a 1.88% increase from the reported $4.47B in 2025. The forecast for.

What is Harley-Davidson’s net income forecast?

Harley-Davidson's net income forecast for the fiscal year ending in December 2026 stands at $668.28M, representing an 97.28% increase from the reported $338.74M in 2025. Projections indicate .