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Harley-Davidson (HOG) Stock Forecast, Price Target & Predictions

OverviewRevenueOwnershipFinancialsChartTranscripts

HOG Stock Forecast

Harley-Davidson (HOG) stock forecast, based on 35 Wall Street analysts, predicts a 12-month average price target of $23.60, with a high of $28.00 and a low of $15.00. This represents a -3.36% decline from the last price of $24.42.

$15 $21 $27 $33 $39 $45 High: $28 Avg: $23.6 Low: $15 Last Closed Price: $24.42

HOG Stock Rating

Harley-Davidson stock's rating consensus is Hold, based on 35 Wall Street analysts. The breakdown includes 0 Strong Buy (0.00%), 8 Buy (22.86%), 23 Hold (65.71%), 4 Sell (11.43%), and 0 Strong Sell (0.00%).

Hold
Total 35 0 4 23 8 Strong Sell Sell Hold Buy Strong Buy

HOG Price Target Upside V Benchmarks

TypeNameUpside
StockHarley-Davidson-3.36%
SectorConsumer Cyclical Stocks 12.30%
IndustryRecreational Vehicle (RV) Stocks21.79%

Price Target Trends

1M3M12M
# Anlaysts1312
Avg Price Target$15.00$23.00$23.17
Last Closing Price$24.42$24.42$24.42
Upside/Downside-38.57%-5.81%-5.12%
Ratings Trends
DateStrong BuyBuyHoldSellStrong SellTotal
Jun, 26-592-16
May, 26-592-16
Apr, 261582-16
Mar, 261581-15
Feb, 261581-15
Analyst Price Target Forecasts
DateAnalystCompanyPrice TargetPrice when PublishedPrice Target/Price when PublishedPrice Target/Last Closing Price
May 19, 2026Morgan Stanley$15.00$24.35-38.40%-38.57%
May 11, 2026UBS$26.00$25.422.28%6.47%
May 06, 2026Craig KennisonRobert W. Baird$28.00$25.1011.55%14.66%
Feb 17, 2026Stephen GramblingMorgan Stanley$12.00$20.36-41.06%-50.86%
Feb 12, 2026D.A. Davidson$25.00$20.3123.09%2.38%
Feb 11, 2026Tristan Thomas-MartinBMO Capital$24.00$20.9414.61%-1.72%
Feb 11, 2026Robert W. Baird$22.00$20.945.06%-9.91%
Jan 16, 2026Morgan Stanley$18.00$21.07-14.57%-26.29%
Nov 25, 2025Loop Capital Markets$21.00$24.00-12.50%-14.00%
Oct 31, 2025Robin FarleyUBS$28.00$26.953.90%14.66%
Analyst Rating Forecasts
DateCompanyPrevious RatingNew RatingRating Change
May 19, 2026Morgan StanleyUnderweightUnderweighthold
May 11, 2026UBSNeutralNeutralhold
Feb 17, 2026Morgan StanleyUnderweightUnderweighthold
Feb 11, 2026BMO CapitalOutperformOutperformhold
Nov 25, 2025Loop Capital MarketsHoldinitialise
Oct 31, 2025UBSNeutralNeutralhold
Oct 27, 2025Morgan StanleyBuyUnderweightdowngrade
Oct 14, 2024CitigroupNeutralNeutralhold
Sep 19, 2024UBSNeutralNeutralhold
Sep 18, 2024CitigroupNeutralNeutralhold

Financial Forecast

EPS Forecast

Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27
Reported$4.23$5.01$4.96$3.46$2.82--
Avg Forecast$3.87$4.72$4.68$3.65$3.98$4.54$4.86
High Forecast$4.04$4.89$4.82$3.85$4.25$5.10$5.07
Low Forecast$3.61$4.45$4.52$3.55$3.28$4.11$4.66
Surprise %9.30%6.14%5.98%-5.21%-29.15%--

Revenue Forecast

$4B $4B $5B $5B $6B $6B Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27
Reported$5.34B$5.76B$5.84B$5.19B$4.47B--
Avg Forecast$4.39B$4.92B$4.94B$4.17B$4.33B$4.56B$4.78B
High Forecast$4.54B$5.05B$4.95B$4.18B$4.42B$4.64B$4.84B
Low Forecast$4.17B$4.70B$4.92B$4.16B$4.22B$4.47B$4.73B
Surprise %21.45%17.05%18.25%24.44%3.23%--

Net Income Forecast

$300M $410M $520M $630M $740M $850M Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27
Reported$650.02M$741.41M$706.59M$455.36M$338.74M--
Avg Forecast$500.50M$517.34M$706.59M$537.15M$521.58M$668.28M$705.84M
High Forecast$600.60M$620.81M$847.90M$558.93M$616.77M$740.62M$735.07M
Low Forecast$400.40M$413.87M$565.27M$515.37M$476.40M$595.94M$676.60M
Surprise %29.88%43.31%--15.23%-35.05%--

HOG Forecast FAQ

Is Harley-Davidson stock a buy?

Harley-Davidson stock has a consensus rating of Hold, based on 35 Wall Street analysts. The rating breakdown includes 0 Strong Buy, 8 Buy, 23 Hold, 4 Sell, and 0 Strong Sell, reflecting a consensus that Harley-Davidson is a neutral investment for most analysts.

What is Harley-Davidson's price target?

Harley-Davidson's price target, set by 35 Wall Street analysts, averages $23.6 over the next 12 months. The price target range spans from $15 at the low end to $28 at the high end, suggesting a potential -3.36% change from the previous closing price of $24.42.

How does Harley-Davidson stock forecast compare to its benchmarks?

Harley-Davidson's stock forecast shows a -3.36% downside, underperforming the average forecast for the consumer cyclical stocks sector (12.30%) and underperforming the recreational vehicle (rv) stocks industry (21.79%).

What is the breakdown of analyst ratings for Harley-Davidson over the past three months?

  • June 2026: 0% Strong Buy, 31.25% Buy, 56.25% Hold, 12.50% Sell, 0% Strong Sell.
  • May 2026: 0% Strong Buy, 31.25% Buy, 56.25% Hold, 12.50% Sell, 0% Strong Sell.
  • April 2026: 6.25% Strong Buy, 31.25% Buy, 50.00% Hold, 12.50% Sell, 0% Strong Sell.

What is Harley-Davidson’s EPS forecast?

Harley-Davidson's average annual EPS forecast for its fiscal year ending in December 2026 is $4.54, marking a 60.99% increase from the reported $2.82 in 2025. Estimates for the following years are.

What is Harley-Davidson’s revenue forecast?

Harley-Davidson's average annual revenue forecast for its fiscal year ending in December 2026 is $4.56B, reflecting a 1.88% increase from the reported $4.47B in 2025. The forecast for.

What is Harley-Davidson’s net income forecast?

Harley-Davidson's net income forecast for the fiscal year ending in December 2026 stands at $668.28M, representing an 97.28% increase from the reported $338.74M in 2025. Projections indicate .