Harley-Davidson (HOG) Revenue & Revenue Breakdown

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Harley-Davidson Revenue Highlights

Latest Revenue (Y)

$4.47B

Latest Revenue (Q)

$1.07B

Main Segment (Y)

Motorcycles

Harley-Davidson Revenue by Period

Harley-Davidson Revenue by Year

Date	Revenue	Change
2025-12-31	$4.47B	-13.76%
2024-12-31	$5.19B	-11.13%
2023-12-31	$5.84B	1.41%
2022-12-31	$5.76B	7.85%
2021-12-31	$5.34B	31.62%
2020-12-31	$4.05B	-24.38%
2019-12-31	$5.36B	-6.21%
2018-12-31	$5.72B	1.23%
2017-12-31	$5.65B	-5.82%
2016-12-31	$6.00B	0.02%
2015-12-31	$6.00B	-3.74%
2014-12-31	$6.23B	5.57%
2013-12-31	$5.90B	5.72%
2012-12-31	$5.58B	5.06%
2011-12-31	$5.31B	9.31%
2010-12-31	$4.86B	1.62%
2009-12-31	$4.78B	-19.70%
2008-12-31	$5.96B	3.99%
2007-12-31	$5.73B	-1.27%
2006-12-31	$5.80B	8.58%
2005-12-31	$5.34B	6.52%
2004-12-31	$5.02B	8.45%
2003-12-31	$4.62B	13.04%
2002-12-31	$4.09B	20.08%
2001-12-31	$3.41B	15.75%
2000-12-31	$2.94B	19.99%
1999-12-31	$2.45B	18.84%
1998-12-31	$2.06B	17.10%
1997-12-31	$1.76B	15.11%
1996-12-31	$1.53B	13.38%
1995-12-31	$1.35B	-12.41%
1994-12-31	$1.54B	26.65%
1993-12-31	$1.22B	-

Harley-Davidson generated $4.47B in revenue during NA 2025, up -13.76% compared to the previous quarter, and up 110.33% compared to the same period a year ago.

Harley-Davidson Revenue by Quarter

Date	Revenue	Change
2025-09-30	$1.07B	-17.84%
2025-06-30	$1.31B	-1.66%
2025-03-31	$1.33B	93.31%
2024-12-31	$687.61M	-40.24%
2024-09-30	$1.15B	-28.92%
2024-06-30	$1.62B	-6.40%
2024-03-31	$1.73B	64.22%
2023-12-31	$1.05B	-32.01%
2023-09-30	$1.55B	7.16%
2023-06-30	$1.45B	-19.19%
2023-03-31	$1.79B	56.59%
2022-12-31	$1.14B	-30.71%
2022-09-25	$1.65B	12.22%
2022-06-26	$1.47B	-1.75%
2022-03-27	$1.50B	47.10%
2021-12-31	$1.02B	-25.55%
2021-09-26	$1.37B	-10.88%
2021-06-27	$1.53B	7.70%
2021-03-28	$1.42B	96.15%
2020-12-31	$725.22M	-37.79%
2020-09-27	$1.17B	34.73%
2020-06-28	$865.23M	-33.35%
2020-03-29	$1.30B	21.07%
2019-12-31	$1.07B	-15.74%
2019-09-29	$1.27B	-22.06%
2019-06-30	$1.63B	17.93%
2019-03-31	$1.38B	20.82%
2018-12-31	$1.15B	-12.91%
2018-09-30	$1.32B	-23.21%
2018-07-01	$1.71B	11.10%
2018-04-01	$1.54B	25.49%
2017-12-31	$1.23B	6.75%
2017-09-24	$1.15B	-34.78%
2017-06-25	$1.77B	17.53%
2017-03-26	$1.50B	35.24%
2016-12-31	$1.11B	-12.88%
2016-09-25	$1.27B	-31.50%
2016-06-26	$1.86B	6.35%
2016-03-27	$1.75B	48.22%
2015-12-31	$1.18B	-10.38%
2015-09-27	$1.32B	-27.79%
2015-06-28	$1.82B	9.05%
2015-03-29	$1.67B	39.39%
2014-12-31	$1.20B	-7.79%
2014-09-28	$1.30B	-34.94%
2014-06-29	$2.00B	15.91%
2014-03-30	$1.73B	44.97%
2013-12-31	$1.19B	-11.39%
2013-09-29	$1.34B	-25.11%
2013-06-30	$1.79B	14.20%
2013-03-31	$1.57B	34.19%
2012-12-31	$1.17B	-6.35%
2012-09-30	$1.25B	-27.71%
2012-07-01	$1.73B	20.98%
2012-04-01	$1.43B	20.76%
2011-12-31	$1.18B	-15.27%
2011-09-25	$1.40B	-7.20%
2011-06-26	$1.51B	22.91%
2011-03-27	$1.22B	13.06%
2010-12-31	$1.08B	-14.01%
2010-09-26	$1.26B	-3.73%
2010-06-27	$1.31B	8.42%
2010-03-28	$1.21B	-0.75%
2009-12-31	$1.22B	8.48%
2009-09-27	$1.12B	-2.81%
2009-06-28	$1.15B	-10.62%
2009-03-29	$1.29B	-0.15%
2008-12-31	$1.29B	-9.15%
2008-09-28	$1.42B	-9.52%
2008-06-29	$1.57B	20.38%
2008-03-30	$1.31B	-5.77%
2007-12-31	$1.39B	-

Harley-Davidson generated $1.07B in revenue during Q3 2025, up -17.84% compared to the previous quarter, and up 66.34% compared to the same period a year ago.

Harley-Davidson Revenue Breakdown

Harley-Davidson Revenue Breakdown by Product

Annual Revenue by Product

Product/Service	Dec 25	Dec 24	Dec 23	Dec 22	Dec 21
License	$21.67M	$37.79M	-	-	-
Financial Services	$869.20M	$1.04B	-	-	-
Parts & Accessories	$614.07M	$651.96M	$741.80M	-	-
Product and Service, Other	$69.11M	$72.59M	$55.15M	-	-
Motorcycles	$2.66B	$3.14B	$3.48B	-	-
Apparel	$215.78M	$237.27M	$228.11M	-	-
Licensing	-	$22.75M	-	-	-
Financial Service	-	-	$955.81M	$820.63M	$796.07M
Motorcycles and Related Products	-	-	$4.89B	$4.93B	$4.54B
Interest income, financial services	-	-	-	-	$671.71M
Other income, financial services	-	-	-	-	$124.36M

Harley-Davidson's latest annual revenue breakdown by segment (product or service), as of Dec 25: Motorcycles (59.76%), Financial Services (19.54%), Parts & Accessories (13.81%), Apparel (4.85%), Product and Service, Other (1.55%), and License (0.49%).

Quarterly Revenue by Product

Product/Service	Dec 25	Sep 25	Jun 25	Mar 25	Dec 22	Sep 22	Jun 22	Mar 22	Dec 21	Sep 21	Jun 21	Mar 21	Dec 20	Sep 20	Jun 20	Mar 20	Dec 19	Sep 19	Jun 19	Mar 19
Motorcycles	$193.90M	$821.86M	$778.05M	$863.86M	$1.13B	$940.05M	$1.06B	-	-	-	-	-	-	-	-	-	-	-	-	-
Product and Service, Other	$14.49M	$23.24M	$17.54M	$13.83M	$21.91M	$22.78M	$20.63M	-	-	-	-	-	-	-	-	-	-	-	-	-
License	$7.12M	$5.55M	$5.94M	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Apparel	$47.17M	$56.05M	$55.24M	$57.32M	$69.83M	$77.33M	$51.41M	-	-	-	-	-	-	-	-	-	-	-	-	-
Financial Services	$105.61M	$261.19M	$257.44M	$244.96M	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Parts & Accessories	$116.51M	$167.25M	$186.87M	$143.43M	$201.00M	$214.54M	$165.53M	-	-	-	-	-	-	-	-	-	-	-	-	-
Licensing	-	-	-	$3.06M	$10.66M	$11.78M	$6.50M	-	-	-	-	-	-	-	-	-	-	-	-	-
Financial Service	-	-	-	-	$630.51M	$192.01M	$200.42M	$194.26M	$195.95M	$198.20M	$203.58M	$198.62M	$188.74M	-	-	-	-	-	-	-
Interest income, financial services	-	-	-	-	-	$179.26M	$168.71M	$161.73M	-	-	-	-	-	-	-	-	-	-	-	-
Other income, financial services	-	-	-	-	-	$32.35M	$33.91M	$30.28M	-	-	-	-	-	-	-	-	-	-	-	-
Motorcycles and Related Products	-	-	-	-	-	-	-	-	$816.01M	$1.17B	$1.34B	$1.24B	$530.96M	$969.40M	$670.90M	$1.10B	$874.10M	$-4.37M	-	-

Harley-Davidson's latest quarterly revenue breakdown by segment (product or service), as of Dec 25: Motorcycles (39.99%), Parts & Accessories (24.03%), Financial Services (21.78%), Apparel (9.73%), Product and Service, Other (2.99%), and License (1.47%).

Harley-Davidson Revenue Breakdown by Country

Quarterly Revenue by Country

Country	Sep 22	Jun 22	Mar 22	Dec 21	Sep 21	Jun 21	Mar 21	Dec 20	Sep 20	Jun 20	Mar 20	Dec 19	Sep 19	Jun 19	Mar 19	Sep 18	Jul 18	Apr 18
Product and Service, Other	$21.91M	$22.78M	$20.63M	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Parts & Accessories	$201.00M	$214.54M	$165.53M	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Other income, financial services	$32.35M	$33.91M	$30.28M	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Licensing	$10.66M	$11.78M	$6.50M	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Apparel	$69.83M	$77.33M	$51.41M	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Motorcycles	$1.13B	$940.05M	$1.06B	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Interest income, financial services	$179.26M	$168.71M	$161.73M	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Financial Service	-	-	$192.01M	$200.42M	$194.26M	$195.95M	$198.20M	$203.58M	$198.62M	$188.74M	-	-	-	-	-	-	-	-
Motorcycles and Related Products	-	-	-	$816.01M	$1.17B	$1.34B	$1.24B	$530.96M	$969.40M	$670.90M	$1.10B	$874.10M	$-4.37M	$1.12B	$1.53B	$1.36B	-	-
Financial Services	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	$191.72M	$188.10M	$178.17M

Harley-Davidson's latest quarterly revenue breakdown by geography, as of Sep 22: Motorcycles (68.76%), Parts & Accessories (12.19%), Interest income, financial services (10.87%), Apparel (4.24%), Other income, financial services (1.96%), Product and Service, Other (1.33%), and Licensing (0.65%).

Harley-Davidson Peer Comparison by Revenue

Ticker	Company	Last Year Revenue	Last Quarter Revenue
RUSHA	Rush Enterprises	$7.43B	$1.88B
PII	Polaris	$7.15B	$1.84B
ASO	Academy Sports and Outdoors	$5.93B	$1.38B
HOG	Harley-Davidson	$4.47B	$1.07B
MHO	M/I Homes	$4.42B	$1.13B
LCII	LCI Industries	$4.12B	$1.04B
VC	Visteon	$3.77B	$917.00M
RRR	Red Rock Resorts	$2.01B	$475.57M
CARG	CarGurus	$906.98M	$238.70M
GTX	Garrett Motion	-	-
ANF	Abercrombie & Fitch	-	$1.29B

HOG Revenue FAQ

What is Harley-Davidson’s yearly revenue?

Harley-Davidson's yearly revenue for 2025 was $4.47B, representing a decrease of -13.76% compared to 2024. The company's yearly revenue for 2024 was $5.19B, representing a decrease of -11.13% compared to 2023. HOG's yearly revenue for 2023 was $5.84B, representing an increase of 1.41% compared to 2022.

What is Harley-Davidson’s quarterly revenue?

Harley-Davidson's quarterly revenue for Q3 2025 was $1.07B, a -17.84% decrease from the previous quarter (Q2 2025), and a -6.67% decrease year-over-year (Q3 2024). The company's quarterly revenue for Q2 2025 was $1.31B, a -1.66% decrease from the previous quarter (Q1 2025), and a -19.26% decrease year-over-year (Q2 2024). HOG's quarterly revenue for Q1 2025 was $1.33B, a 93.31% increase from the previous quarter (Q4 2024), and a -23.15% decrease year-over-year (Q1 2024).

What is Harley-Davidson’s revenue growth rate?

Harley-Davidson's revenue growth rate for the last 3 years (2023-2025) was -23.36%, and for the last 5 years (2021-2025) was -16.17%.

What are Harley-Davidson’s revenue streams?

Harley-Davidson's revenue streams in c 25 are License, Financial Services, Parts & Accessories, Product and Service, Other, Motorcycles, and Apparel. License generated $21.67M in revenue, accounting 0.49% of the company's total revenue, down -42.65% year-over-year. Financial Services generated $869.2M in revenue, accounting 19.54% of the company's total revenue, down -16.31% year-over-year. Parts & Accessories generated $614.07M in revenue, accounting 13.81% of the company's total revenue, down -5.81% year-over-year. Product and Service, Other generated $69.11M in revenue, accounting 1.55% of the company's total revenue, down -4.80% year-over-year. Motorcycles generated $2.66B in revenue, accounting 59.76% of the company's total revenue, down -15.29% year-over-year. Apparel generated $215.78M in revenue, accounting 4.85% of the company's total revenue, down -9.06% year-over-year.

What is Harley-Davidson’s main source of revenue?

For the fiscal year ending Dec 25, the largest source of revenue of Harley-Davidson was Motorcycles. This segment made a revenue of $2.66B, representing 59.76% of the company's total revenue.