Harley-Davidson (HOG) Revenue & Revenue Breakdown

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Harley-Davidson Revenue Highlights

Latest Revenue (Y)

$1.15B

Latest Revenue (Q)

$315.24M

Main Segment (Y)

Motorcycles

Harley-Davidson Revenue by Period

Harley-Davidson Revenue by Year

Date	Revenue	Change
2024-12-31	$1.15B	-80.21%
2023-12-31	$5.84B	1.41%
2022-12-31	$5.76B	7.85%
2021-12-31	$5.34B	31.62%
2020-12-31	$4.05B	-24.38%
2019-12-31	$5.36B	-6.21%
2018-12-31	$5.72B	1.23%
2017-12-31	$5.65B	-5.82%
2016-12-31	$6.00B	0.02%
2015-12-31	$6.00B	-3.74%
2014-12-31	$6.23B	5.57%
2013-12-31	$5.90B	5.72%
2012-12-31	$5.58B	19.70%
2011-12-31	$4.66B	11.63%
2010-12-31	$4.18B	-2.58%
2009-12-31	$4.29B	-23.37%
2008-12-31	$5.59B	-2.31%
2007-12-31	$5.73B	-7.42%
2006-12-31	$6.19B	15.79%
2005-12-31	$5.34B	6.52%
2004-12-31	$5.02B	8.45%
2003-12-31	$4.62B	13.04%
2002-12-31	$4.09B	21.63%
2001-12-31	$3.36B	15.73%
2000-12-31	$2.91B	18.49%
1999-12-31	$2.45B	18.84%
1998-12-31	$2.06B	17.11%
1997-12-31	$1.76B	15.11%
1996-12-31	$1.53B	13.38%
1995-12-31	$1.35B	-12.41%
1994-12-31	$1.54B	26.65%
1993-12-31	$1.22B	-

Harley-Davidson generated $1.15B in revenue during NA 2024, up -80.21% compared to the previous quarter, and up 21.54% compared to the same period a year ago.

Harley-Davidson Revenue by Quarter

Date	Revenue	Change
2025-03-31	$315.24M	-54.15%
2024-12-31	$687.61M	-40.24%
2024-09-30	$1.15B	-28.92%
2024-06-30	$1.62B	-6.40%
2024-03-31	$1.73B	64.22%
2023-12-31	$1.05B	-32.01%
2023-09-30	$1.55B	7.16%
2023-06-30	$1.45B	-19.19%
2023-03-31	$1.79B	56.59%
2022-12-31	$1.14B	-30.71%
2022-09-25	$1.65B	12.22%
2022-06-26	$1.47B	-1.75%
2022-03-27	$1.50B	47.10%
2021-12-31	$1.02B	-25.55%
2021-09-26	$1.37B	-10.88%
2021-06-27	$1.53B	7.70%
2021-03-28	$1.42B	96.15%
2020-12-31	$725.22M	-37.79%
2020-09-27	$1.17B	34.73%
2020-06-28	$865.23M	-33.35%
2020-03-29	$1.30B	21.07%
2019-12-31	$1.07B	-15.74%
2019-09-29	$1.27B	-22.06%
2019-06-30	$1.63B	17.93%
2019-03-31	$1.38B	20.82%
2018-12-31	$1.15B	-12.91%
2018-09-30	$1.32B	-23.21%
2018-07-01	$1.71B	11.10%
2018-04-01	$1.54B	25.49%
2017-12-31	$1.23B	6.75%
2017-09-24	$1.15B	-34.78%
2017-06-25	$1.77B	17.53%
2017-03-26	$1.50B	35.24%
2016-12-31	$1.11B	-12.88%
2016-09-25	$1.27B	-31.50%
2016-06-26	$1.86B	6.35%
2016-03-27	$1.75B	48.22%
2015-12-31	$1.18B	-10.38%
2015-09-27	$1.32B	-27.79%
2015-06-28	$1.82B	9.05%
2015-03-29	$1.67B	39.39%
2014-12-31	$1.20B	-7.79%
2014-09-28	$1.30B	-34.94%
2014-06-29	$2.00B	15.91%
2014-03-30	$1.73B	44.97%
2013-12-31	$1.19B	-11.39%
2013-09-29	$1.34B	-25.11%
2013-06-30	$1.79B	14.20%
2013-03-31	$1.57B	34.19%
2012-12-31	$1.17B	-6.35%
2012-09-30	$1.25B	-27.71%
2012-07-01	$1.73B	20.98%
2012-04-01	$1.43B	20.76%
2011-12-31	$1.18B	-15.27%
2011-09-25	$1.40B	-7.20%
2011-06-26	$1.51B	22.91%
2011-03-27	$1.22B	13.06%
2010-12-31	$1.08B	-14.01%
2010-09-26	$1.26B	-3.73%
2010-06-27	$1.31B	8.42%
2010-03-28	$1.21B	-0.75%
2009-12-31	$1.22B	8.48%
2009-09-27	$1.12B	-2.81%
2009-06-28	$1.15B	-10.62%
2009-03-29	$1.29B	-0.15%
2008-12-31	$1.29B	-9.15%
2008-09-28	$1.42B	-9.52%
2008-06-29	$1.57B	20.38%
2008-03-30	$1.31B	-5.77%
2007-12-31	$1.39B	-

Harley-Davidson generated $315.24M in revenue during Q1 2025, up -54.15% compared to the previous quarter, and up 29.93% compared to the same period a year ago.

Harley-Davidson Revenue Breakdown

Harley-Davidson Revenue Breakdown by Product

Annual Revenue by Product

Product/Service	Dec 24	Dec 23	Dec 22	Dec 21	Dec 20
Parts & Accessories	$651.96M	$741.80M	$659.63M	-	-
Apparel	$237.27M	$228.11M	-	-	-
Motorcycles	$3.14B	$3.48B	$2.35B	-	-
Product and Service, Other	$72.59M	$55.15M	$38.20M	-	-
Financial Services	$1.04B	-	-	-	-
Licensing	$22.75M	-	-	-	-
Financial Service	-	$955.81M	$820.63M	$796.07M	$790.32M
Motorcycles and Related Products	-	$4.89B	$4.93B	$4.54B	$3.26B
Interest income, financial services	-	-	-	$671.71M	$682.52M
Other income, financial services	-	-	-	$124.36M	$107.81M
License	-	-	-	$37.79M	$29.75M
General Merchandise	-	-	-	-	$186.07M

Harley-Davidson's latest annual revenue breakdown by segment (product or service), as of Dec 24: Motorcycles (60.80%), Financial Services (20.12%), Parts & Accessories (12.63%), Apparel (4.60%), Product and Service, Other (1.41%), and Licensing (0.44%).

Quarterly Revenue by Product

Product/Service	Mar 25	Dec 22	Sep 22	Jun 22	Mar 22	Dec 21	Sep 21	Jun 21	Mar 21	Dec 20	Sep 20	Jun 20	Mar 20	Dec 19	Sep 19	Jun 19	Mar 19	Sep 18	Jul 18	Apr 18
Product and Service, Other	$13.83M	$21.91M	$22.78M	$20.63M	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Parts & Accessories	$143.43M	$201.00M	$214.54M	$165.53M	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Motorcycles	$863.86M	$1.13B	$940.05M	$1.06B	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Licensing	$3.06M	$10.66M	$11.78M	$6.50M	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Apparel	$57.32M	$69.83M	$77.33M	$51.41M	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Financial Services	$244.96M	$191.72M	$188.10M	$178.17M	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Financial Service	-	$630.51M	$192.01M	$200.42M	$194.26M	$195.95M	$198.20M	$203.58M	$198.62M	$188.74M	-	-	-	-	-	-	-	-	-	-
Interest income, financial services	-	-	$179.26M	$168.71M	$161.73M	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Other income, financial services	-	-	$32.35M	$33.91M	$30.28M	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Motorcycles and Related Products	-	-	-	-	-	$816.01M	$1.17B	$1.34B	$1.24B	$530.96M	$969.40M	$670.90M	$1.10B	$874.10M	$-4.37M	$1.12B	$1.53B	$1.36B	-	-

Harley-Davidson's latest quarterly revenue breakdown by segment (product or service), as of Mar 25: Motorcycles (65.13%), Financial Services (18.47%), Parts & Accessories (10.81%), Apparel (4.32%), Product and Service, Other (1.04%), and Licensing (0.23%).

Harley-Davidson Revenue Breakdown by Country

Quarterly Revenue by Country

Country	Sep 22	Jun 22	Mar 22	Dec 21	Sep 21	Jun 21	Mar 21	Dec 20	Sep 20	Jun 20	Mar 20	Dec 19	Sep 19	Jun 19	Mar 19	Sep 18	Jul 18	Apr 18
Interest income, financial services	$179.26M	$168.71M	$161.73M	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Product and Service, Other	$21.91M	$22.78M	$20.63M	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Parts & Accessories	$201.00M	$214.54M	$165.53M	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Motorcycles	$1.13B	$940.05M	$1.06B	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Licensing	$10.66M	$11.78M	$6.50M	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Apparel	$69.83M	$77.33M	$51.41M	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Other income, financial services	$32.35M	$33.91M	$30.28M	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Financial Service	-	-	$192.01M	$200.42M	$194.26M	$195.95M	$198.20M	$203.58M	$198.62M	$188.74M	-	-	-	-	-	-	-	-
Motorcycles and Related Products	-	-	-	$816.01M	$1.17B	$1.34B	$1.24B	$530.96M	$969.40M	$670.90M	$1.10B	$874.10M	$-4.37M	$1.12B	$1.53B	$1.36B	-	-
Financial Services	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	$191.72M	$188.10M	$178.17M

Harley-Davidson's latest quarterly revenue breakdown by geography, as of Sep 22: Motorcycles (68.76%), Parts & Accessories (12.19%), Interest income, financial services (10.87%), Apparel (4.24%), Other income, financial services (1.96%), Product and Service, Other (1.33%), and Licensing (0.65%).

HOG Revenue FAQ

What is Harley-Davidson’s yearly revenue?

Harley-Davidson's yearly revenue for 2024 was $1.15B, representing a decrease of -80.21% compared to 2023. The company's yearly revenue for 2023 was $5.84B, representing an increase of 1.41% compared to 2022. HOG's yearly revenue for 2022 was $5.76B, representing an increase of 7.85% compared to 2021.

What is Harley-Davidson’s quarterly revenue?

Harley-Davidson's quarterly revenue for Q1 2025 was $315.24M, a -54.15% decrease from the previous quarter (Q4 2024), and a -81.77% decrease year-over-year (Q1 2024). The company's quarterly revenue for Q4 2024 was $687.61M, a -40.24% decrease from the previous quarter (Q3 2024), and a -34.71% decrease year-over-year (Q4 2023). HOG's quarterly revenue for Q3 2024 was $1.15B, a -28.92% decrease from the previous quarter (Q2 2024), and a -25.72% decrease year-over-year (Q3 2023).

What is Harley-Davidson’s revenue growth rate?

Harley-Davidson's revenue growth rate for the last 3 years (2022-2024) was -79.93%, and for the last 5 years (2020-2024) was -71.52%.

What are Harley-Davidson’s revenue streams?

Harley-Davidson's revenue streams in c 24 are Parts & Accessories, Apparel, Motorcycles, Product and Service, Other, Financial Services, and Licensing. Parts & Accessories generated $651.96M in revenue, accounting 12.63% of the company's total revenue, down -12.11% year-over-year. Apparel generated $237.27M in revenue, accounting 4.60% of the company's total revenue, up 4.02% year-over-year. Motorcycles generated $3.14B in revenue, accounting 60.80% of the company's total revenue, down -9.78% year-over-year. Product and Service, Other generated $72.59M in revenue, accounting 1.41% of the company's total revenue, up 31.62% year-over-year. Financial Services generated $1.04B in revenue, accounting 20.12% of the company's total revenue Licensing generated $22.75M in revenue, accounting 0.44% of the company's total revenue

What is Harley-Davidson’s main source of revenue?

For the fiscal year ending Dec 24, the largest source of revenue of Harley-Davidson was Motorcycles. This segment made a revenue of $3.14B, representing 60.80% of the company's total revenue.