Wayfair Ownership | Who Owns Wayfair?

Overview Forecast RevenueFinancials Chart Transcripts

Wayfair Ownership Summary

Wayfair is owned by 93.07% institutional investors, 4.70% insiders, and 2.23% retail investors. Fmr is the largest institutional shareholder, holding 12.12% of W shares. Capital Group Growth Fnd of Amer Comp is the top mutual fund, with 5.96% of its assets in Wayfair shares.

W Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Wayfair	93.07%	4.70%	2.23%
Sector	Consumer Cyclical Stocks	60.16%	14.23%	25.61%
Industry	Specialty Retail Stocks	50.78%	11.25%	37.97%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Fmr	14.91M	12.12%	$660.77M
Capital world investors	12.85M	10.04%	$657.32M
Vanguard group	9.32M	7.57%	$412.86M
Baillie gifford	6.18M	5.02%	$273.89M
Alyeska investment group	5.83M	4.56%	$298.31M
Blackrock	4.71M	3.93%	$248.39M
Janus henderson group	4.71M	3.83%	$208.72M
Blackrock funding, inc. /de	4.83M	3.78%	$247.13M
Renaissance	3.83M	3.12%	$169.95M
Southpoint capital advisors lp	3.80M	2.97%	$194.33M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Great hill partners	2.79M	100.00%	$142.62M
Harbourvest partners	1.06M	59.51%	$54.32M
Triatomic management lp	15.00K	23.33%	$790.95K
Prescott general partners	2.92M	11.28%	$160.82M
Spruce house investment management	3.00M	5.66%	$153.42M
Southpoint capital advisors lp	3.80M	4.89%	$194.33M
Bares capital management	736.01K	3.65%	$37.64M
Tabor asset management, lp	102.39K	3.57%	$5.24M
Goodnow investment group	675.87K	3.22%	$34.56M
Maple rock capital partners	743.49K	1.86%	$38.02M

Top Buyers

Holder	Shares	% Assets	Change
Ubs group	1.53M	0.01%	1.32M
Capital world investors	12.85M	0.10%	1.13M
Janus henderson group	4.71M	0.11%	1.02M
Holocene advisors, lp	1.29M	0.16%	1.01M
Spruce house investment management	3.00M	5.66%	819.62K

Top Sellers

Holder	Shares	% Assets	Change
Alliancebernstein	186.86K	0.00%	-1.97M
Capula management	-	-	-1.15M
Jpmorgan chase	598.64K	0.00%	-1.07M
Ensign peak advisors	28.23K	0.00%	-728.12K
Balyasny asset management	855.50K	0.07%	-669.37K

New Positions

Holder	Shares	% Assets	Change	Value
Scopus asset management	792.65K	0.68%	792.65K	$40.54M
Norges bank	710.10K	0.00%	710.10K	$31.47M
Hennessy advisors	485.70K	1.50%	485.70K	$43.39M
Mane global capital management lp	343.27K	0.74%	343.27K	$17.55M
Tudor investment corp et al	271.58K	0.03%	271.58K	$13.89M

Sold Out

Holder	Change
Claris advisors, llc / mo /	-3.00
Northwest investment counselors	-4.00
Global financial private client	-5.00
Bokf, na	-7.00
Carolina wealth advisors	-8.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Jun 30, 2025	393	6.50%	119,124,550	0.78%	93	1.07%	201	26.42%	101	-5.61%
Mar 31, 2025	368	-5.88%	118,546,754	6.82%	93	1.15%	159	-18.04%	107	7.00%
Dec 31, 2024	366	-11.59%	108,180,313	-4.87%	87	1.03%	180	-3.23%	95	-18.10%
Sep 30, 2024	412	4.30%	113,678,056	-0.47%	92	1.05%	183	-1.08%	117	23.16%
Jun 30, 2024	395	-9.40%	114,211,167	3.45%	93	1.11%	185	-10.19%	95	-12.04%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Capital Group Growth Fnd of Amer Comp	7.65M	5.96%	-
American Funds Growth Fund of Amer A	7.65M	5.96%	-
Fidelity Growth Compy Commingled Pl S	5.93M	4.57%	7.57K
Fidelity Growth Compy Commingled Pl O	5.27M	4.27%	117.05K
Fidelity Growth Company Fund	4.09M	3.16%	-24.50K
American Funds SMALLCAP World A	3.62M	2.82%	220.00K
Vanguard Total Stock Mkt Idx Inv	3.11M	2.40%	-77.60K
Vanguard US Total Market Shares ETF	2.92M	2.30%	2.48K
Baillie Gifford US Equity Growth	2.63M	2.10%	-78.39K
Vanguard Small Cap Index	2.39M	1.84%	-15.23K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Oct 23, 2025	Conine Steven	Co-Founder	Sell	$591.55K
Oct 23, 2025	Conine Steven	Co-Founder	Sell	$2.16M
Oct 23, 2025	Conine Steven	Co-Founder	Sell	$2.78M
Oct 23, 2025	Conine Steven	Co-Founder	Sell	$4.33M
Oct 23, 2025	Shah Niraj	Chief Executive Officer	Sell	$2.80M

Insider Transactions Trends

Date	Buy	Sell
2025 Q4	-	12
2025 Q3	1	44
2025 Q2	-	26
2025 Q1	-	34
2024 Q4	-	37

W Ownership FAQ

Who Owns Wayfair?

Wayfair shareholders are primarily institutional investors at 93.07%, followed by 4.70% insiders and 2.23% retail investors. The average institutional ownership in Wayfair's industry, Specialty Retail Stocks , is 50.78%, which Wayfair exceeds.

Who owns the most shares of Wayfair?

Wayfair’s largest shareholders are Fmr (14.91M shares, 12.12%), Capital world investors (12.85M shares, 10.04%), and Vanguard group (9.32M shares, 7.57%). Together, they hold 29.74% of Wayfair’s total shares outstanding.

Does Blackrock own Wayfair?

Yes, BlackRock owns 3.93% of Wayfair, totaling 4.71M shares as of Jun 2024. This represents 0.01% of BlackRock's total assets, with a market value of 248.39M$. In the last quarter, BlackRock increased its holdings by 220.71K shares, a 4.92% change.

Who is Wayfair’s biggest shareholder by percentage of total assets invested?

Great hill partners is Wayfair’s biggest shareholder by percentage of total assets invested, with 100.00% of its assets in 2.79M Wayfair shares, valued at 142.62M$.

Who is the top mutual fund holder of Wayfair shares?

Capital Group Growth Fnd of Amer Comp is the top mutual fund holder of Wayfair shares, with 5.96% of its total shares outstanding invested in 7.65M Wayfair shares.

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