Wayfair Ownership | Who Owns Wayfair?

Overview Forecast RevenueFinancials Chart Transcripts

Wayfair Ownership Summary

Wayfair is owned by 93.44% institutional investors, 3.74% insiders, and 2.82% retail investors. Fmr is the largest institutional shareholder, holding 12.43% of W shares. American Funds Growth Fund of Amer A is the top mutual fund, with 5.85% of its assets in Wayfair shares.

W Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Wayfair	93.44%	3.74%	2.82%
Sector	Consumer Cyclical Stocks	207.82%	15.89%	-123.71%
Industry	Specialty Retail Stocks	53.70%	14.10%	32.20%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Fmr	16.28M	12.43%	$1.50B
Capital world investors	11.18M	8.53%	$1.03B
Vanguard group	9.63M	7.41%	$967.43M
Blackrock	4.71M	3.93%	$248.39M
Blackrock funding, inc. /de	5.04M	3.84%	$465.35M
Vanguard capital management	4.78M	3.65%	$441.44M
Renaissance	4.51M	3.45%	$417.22M
Janus henderson group	3.87M	2.97%	$290.81M
Aqr capital management	3.10M	2.37%	$284.85M
Spruce house investment management	2.91M	2.22%	$268.91M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Great hill partners	2.79M	100.00%	$257.75M
Triatomic management lp	15.00K	23.33%	$790.95K
Smith thomas w	225.85K	18.53%	$20.87M
Prescott general partners	2.32M	10.97%	$214.64M
Wolf hill capital management, lp	1.05M	8.11%	$96.98M
Spruce house investment management	2.91M	7.91%	$268.91M
Hook mill capital partners, lp	826.82K	7.09%	$76.41M
Tabor asset management, lp	217.28K	6.13%	$20.08M
Goodnow investment group	623.77K	5.98%	$57.65M
Bares capital management	672.49K	5.54%	$60.07M

Top Buyers

Holder	Shares	% Assets	Change
Castle hook partners lp	2.46M	1.04%	2.43M
Contour asset management	2.40M	5.24%	2.07M
D. e. shaw	2.47M	0.11%	1.54M
Norges bank	1.31M	0.01%	1.31M
Aqr capital management	3.10M	0.10%	1.25M

Top Sellers

Holder	Shares	% Assets	Change
Capital world investors	11.18M	0.12%	-2.61M
Jpmorgan chase	583.16K	0.00%	-2.28M
Arrowstreet capital, limited partnership	-	-	-1.97M
Balyasny asset management	201.72K	0.02%	-1.39M
Capula management	-	-	-1.15M

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	1.31M	0.01%	1.31M	$121.06M
Sixth street partners management company	1.15M	0.01%	1.15M	$106.42M
Calamos advisors	509.23K	0.16%	509.23K	$47.06M
Gilder gagnon howe	299.90K	0.29%	299.90K	$27.72M
Baird financial group	177.04K	0.02%	177.04K	$16.36M

Sold Out

Holder	Change
Stone house investment management	-1.00
Tortoise investment management	-1.00
Golden state equity partners	-1.00
Dunhill financial	-1.00
Wealth watch advisors	-1.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Jun 30, 2026	509	0.79%	122,400,838	-0.83%	93	1.05%	255	5.37%	142	-10.69%
Mar 31, 2026	491	-9.24%	120,737,697	-2.32%	92	1.02%	238	-22.48%	150	19.05%
Dec 31, 2025	162	-66.53%	18,698,239	-84.35%	14	0.17%	101	-63.00%	33	-67.00%
Sep 30, 2025	169	-57.32%	20,240,972	-83.01%	15	0.18%	105	-48.78%	30	-70.00%
Jun 30, 2025	393	6.50%	119,124,550	0.78%	93	1.07%	201	26.42%	101	-5.61%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
American Funds Growth Fund of Amer A	7.65M	5.85%	-
Fidelity Growth Compy Commingled Pl S	6.27M	4.58%	-
Fidelity Growth Compy Commingled Pl O	5.27M	4.27%	117.05K
Capital Group Growth Fnd of Amer Comp	4.57M	3.46%	-3.08M
Fidelity Growth Company Fund	4.29M	3.13%	-
American Funds SMALLCAP World A	4.06M	2.96%	-
American Funds Growth Fd of Amer A	3.76M	2.74%	-811.51K
Vanguard MStar Total Stk Mkt Idx Invest	3.50M	2.55%	185.47K
Vanguard Morn Total Stk Mkt Idx Investor	3.31M	2.50%	11.81K
Vanguard Total Stock Mkt Idx Inv	3.31M	2.50%	11.81K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Oct 20, 2026	Tan Fiona	Chief Technology Officer	Sell	$920.00K
Oct 15, 2026	Shah Niraj	Chief Executive Officer	Sell	$2.58M
Oct 15, 2026	Shah Niraj	Chief Executive Officer	Sell	$5.43M
Oct 15, 2026	Shah Niraj	Chief Executive Officer	Sell	$5.01M
Oct 15, 2026	Blotner Jon	Pres., Commercial & Operations	Sell	$60.06K

Insider Transactions Trends

Date	Buy	Sell
2026 Q4	-	20
2026 Q3	-	30
2026 Q2	-	17
2026 Q1	-	48
2025 Q4	-	52

W Ownership FAQ

Who Owns Wayfair?

Wayfair shareholders are primarily institutional investors at 93.44%, followed by 3.74% insiders and 2.82% retail investors. The average institutional ownership in Wayfair's industry, Specialty Retail Stocks , is 53.70%, which Wayfair exceeds.

Who owns the most shares of Wayfair?

Wayfair’s largest shareholders are Fmr (16.28M shares, 12.43%), Capital world investors (11.18M shares, 8.53%), and Vanguard group (9.63M shares, 7.41%). Together, they hold 28.37% of Wayfair’s total shares outstanding.

Does Blackrock own Wayfair?

Yes, BlackRock owns 3.93% of Wayfair, totaling 4.71M shares as of Jun 2024. This represents 0.01% of BlackRock's total assets, with a market value of 248.39M$. In the last quarter, BlackRock increased its holdings by 220.71K shares, a 4.92% change.

Who is Wayfair’s biggest shareholder by percentage of total assets invested?

Great hill partners is Wayfair’s biggest shareholder by percentage of total assets invested, with 100.00% of its assets in 2.79M Wayfair shares, valued at 257.75M$.

Who is the top mutual fund holder of Wayfair shares?

American Funds Growth Fund of Amer A is the top mutual fund holder of Wayfair shares, with 5.85% of its total shares outstanding invested in 7.65M Wayfair shares.

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