Wayfair Ownership | Who Owns Wayfair?

Overview Forecast RevenueFinancials Chart Transcripts

Wayfair Ownership Summary

Wayfair is owned by 14.38% institutional investors, 4.09% insiders, and 81.53% retail investors. Fmr is the largest institutional shareholder, holding 12.28% of W shares. Capital Group Growth Fnd of Amer Comp is the top mutual fund, with 5.96% of its assets in Wayfair shares.

W Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Wayfair	14.38%	4.09%	81.53%
Sector	Consumer Cyclical Stocks	33.14%	14.17%	52.68%
Industry	Specialty Retail Stocks	23.75%	12.78%	63.48%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Fmr	15.72M	12.28%	$1.40B
Capital world investors	13.46M	10.35%	$1.35B
Vanguard group	9.63M	7.41%	$967.43M
Renaissance	5.41M	4.16%	$542.95M
Blackrock funding, inc. /de	5.30M	4.08%	$532.15M
Blackrock	4.71M	3.93%	$248.39M
Janus henderson group	4.71M	3.83%	$208.72M
Baillie gifford	4.00M	3.08%	$401.85M
Spruce house investment management	2.92M	2.28%	$261.19M
Prescott general partners	2.92M	2.28%	$261.06M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Great hill partners	2.79M	100.00%	$249.13M
Triatomic management lp	15.00K	23.33%	$790.95K
Prescott general partners	2.92M	18.23%	$261.06M
Spruce house investment management	2.92M	6.75%	$261.19M
Wolf hill capital management, lp	783.60K	6.41%	$70.00M
Southpoint capital advisors lp	2.50M	5.86%	$223.32M
Hook mill capital partners, lp	682.56K	5.57%	$60.97M
Goodnow investment group	649.65K	5.55%	$58.03M
Bares capital management	672.49K	5.54%	$60.07M
Tabor asset management, lp	100.83K	5.43%	$9.01M

Top Buyers

Holder	Shares	% Assets	Change
Voloridge investment management	1.21M	0.36%	1.21M
Norges bank	1.17M	0.01%	1.17M
Janus henderson group	4.71M	0.11%	1.02M
American century companies	659.89K	0.03%	659.89K
Royal bank of canada	626.34K	0.01%	526.86K

Top Sellers

Holder	Shares	% Assets	Change
Alyeska investment group	-	-	-5.83M
Southpoint capital advisors lp	2.50M	5.86%	-1.30M
Morgan stanley	937.42K	0.01%	-1.24M
Capula management	-	-	-1.15M
Harbourvest partners	-	-	-1.06M

New Positions

Holder	Shares	% Assets	Change	Value
Voloridge investment management	1.21M	0.36%	1.21M	$108.12M
Norges bank	1.17M	0.01%	1.17M	$117.97M
American century companies	659.89K	0.03%	659.89K	$58.95M
Artemis investment management llp	478.08K	0.58%	478.08K	$48.00M
First trust advisors lp	160.53K	0.01%	160.53K	$14.34M

Sold Out

Holder	Change
Tortoise investment management	-1.00
Mather group, llc.	-1.00
Claris advisors, llc / mo /	-3.00
Twin peaks wealth advisors	-4.00
Northwest investment counselors	-4.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Dec 31, 2025	162	-66.53%	18,698,239	-84.35%	14	0.17%	101	-63.00%	33	-67.00%
Sep 30, 2025	169	-57.32%	20,240,972	-83.01%	15	0.18%	105	-48.78%	30	-70.00%
Jun 30, 2025	393	6.50%	119,124,550	0.78%	93	1.07%	201	26.42%	101	-5.61%
Mar 31, 2025	368	-5.88%	118,546,754	6.82%	93	1.15%	159	-18.04%	107	7.00%
Dec 31, 2024	366	-11.59%	108,180,313	-4.87%	87	1.03%	180	-3.23%	95	-18.10%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Capital Group Growth Fnd of Amer Comp	7.65M	5.96%	-
American Funds Growth Fund of Amer A	7.65M	5.96%	-
Fidelity Growth Compy Commingled Pl S	5.93M	4.57%	7.57K
Fidelity Growth Compy Commingled Pl O	5.27M	4.27%	117.05K
Fidelity Growth Company Fund	4.09M	3.16%	-24.50K
American Funds SMALLCAP World A	3.62M	2.82%	220.00K
Vanguard Total Stock Mkt Idx Inv	3.11M	2.40%	-77.60K
Vanguard US Total Market Shares ETF	2.92M	2.30%	2.48K
Baillie Gifford US Equity Growth	2.63M	2.10%	-78.39K
Vanguard Small Cap Index	2.39M	1.84%	-15.23K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Feb 23, 2026	Conine Steven	Co-Founder	Sell	$557.52K
Feb 23, 2026	Conine Steven	Co-Founder	Sell	$4.44M
Feb 23, 2026	Conine Steven	Co-Founder	Sell	$1.10M
Feb 23, 2026	Conine Steven	Co-Founder	Sell	$264.27K
Feb 23, 2026	Conine Steven	Co-Founder	Sell	$341.82K

Insider Transactions Trends

Date	Buy	Sell
2026 Q1	-	24
2025 Q4	-	52
2025 Q3	1	44
2025 Q2	-	26
2025 Q1	-	34

W Ownership FAQ

Who Owns Wayfair?

Wayfair shareholders are primarily institutional investors at 14.38%, followed by 4.09% insiders and 81.53% retail investors. The average institutional ownership in Wayfair's industry, Specialty Retail Stocks , is 23.75%, which Wayfair falls below.

Who owns the most shares of Wayfair?

Wayfair’s largest shareholders are Fmr (15.72M shares, 12.28%), Capital world investors (13.46M shares, 10.35%), and Vanguard group (9.63M shares, 7.41%). Together, they hold 30.04% of Wayfair’s total shares outstanding.

Does Blackrock own Wayfair?

Yes, BlackRock owns 3.93% of Wayfair, totaling 4.71M shares as of Jun 2024. This represents 0.01% of BlackRock's total assets, with a market value of 248.39M$. In the last quarter, BlackRock increased its holdings by 220.71K shares, a 4.92% change.

Who is Wayfair’s biggest shareholder by percentage of total assets invested?

Great hill partners is Wayfair’s biggest shareholder by percentage of total assets invested, with 100.00% of its assets in 2.79M Wayfair shares, valued at 249.13M$.

Who is the top mutual fund holder of Wayfair shares?

Capital Group Growth Fnd of Amer Comp is the top mutual fund holder of Wayfair shares, with 5.96% of its total shares outstanding invested in 7.65M Wayfair shares.

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