Wayfair Ownership | Who Owns Wayfair?


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Wayfair Ownership Summary


Wayfair is owned by 15.81% institutional investors, 3.85% insiders, and 80.34% retail investors. Fmr is the largest institutional shareholder, holding 12.28% of W shares. Capital Group Growth Fnd of Amer Comp is the top mutual fund, with 5.96% of its assets in Wayfair shares.

W Ownership Benchmark


TypeName% Inst% Insiders% Retail
StockWayfair15.81%3.85%80.34%
SectorConsumer Cyclical Stocks 42.53%14.10%43.38%
IndustrySpecialty Retail Stocks 35.77%12.65%51.58%

Institutional Shareholders


Top Institutional Shareholders by Total Shares

HolderShares% HoldingValue
Fmr15.72M12.28%$1.40B
Capital world investors13.37M10.45%$1.19B
Vanguard group9.56M7.47%$854.18M
Renaissance5.23M4.08%$466.91M
Blackrock4.71M3.93%$248.39M
Janus henderson group4.71M3.83%$208.72M
Blackrock funding, inc. /de4.82M3.76%$430.37M
Baillie gifford4.15M3.24%$370.65B
Spruce house investment management2.92M2.28%$261.19M
Prescott general partners2.92M2.28%$261.06M

Top Institutional Shareholders by % of Total Assets

HolderShares% AssetsValue
Great hill partners2.79M100.00%$249.13M
Triatomic management lp15.00K23.33%$790.95K
Prescott general partners2.92M18.23%$261.06M
Spruce house investment management2.92M6.75%$261.19M
Wolf hill capital management, lp783.60K6.41%$70.00M
Southpoint capital advisors lp2.50M5.86%$223.32M
Hook mill capital partners, lp682.56K5.57%$60.97M
Goodnow investment group649.65K5.55%$58.03M
Bares capital management672.49K5.54%$60.07M
Tabor asset management, lp100.83K5.43%$9.01M

Top Buyers

HolderShares% AssetsChange
Arrowstreet capital, limited partnership2.82M0.16%2.51M
Voloridge investment management1.21M0.36%1.21M
Morgan stanley2.18M0.01%1.15M
Janus henderson group4.71M0.11%1.02M
Jane street group1.46M0.02%998.97K

Top Sellers

HolderShares% AssetsChange
Alyeska investment group---5.83M
Baillie gifford4.15M0.27%-1.51M
Southpoint capital advisors lp2.50M5.86%-1.30M
Capula management---1.15M
Harbourvest partners---1.06M

New Positions

HolderShares% AssetsChangeValue
Voloridge investment management1.21M0.36%1.21M$108.12M
Norges bank710.10K0.00%710.10K$31.47M
American century companies659.89K0.03%659.89K$58.95M
Federated hermes565.91K0.09%565.91K$50.55M
Hennessy advisors485.70K1.50%485.70K$43.39M

Sold Out

HolderChange
Claris advisors, llc / mo /-3.00
Northwest investment counselors-4.00
Twin peaks wealth advisors-4.00
Global financial private client-5.00
Southstate-5.00

Institutional Ownership Trends


DateHoldingsChange %SharesChange %OwnershipChange %Increased PositionChange %Decreased PositionChange %
Sep 30, 2025169-57.32%20,240,972-83.01%150.18%105-48.78%30-70.00%
Jun 30, 20253936.50%119,124,5500.78%931.07%20126.42%101-5.61%
Mar 31, 2025368-5.88%118,546,7546.82%931.15%159-18.04%1077.00%
Dec 31, 2024366-11.59%108,180,313-4.87%871.03%180-3.23%95-18.10%
Sep 30, 20244124.30%113,678,056-0.47%921.05%183-1.08%11723.16%

Top Mutual Funds Shareholders


HolderShares% HoldingChange
Capital Group Growth Fnd of Amer Comp7.65M5.96%-
American Funds Growth Fund of Amer A7.65M5.96%-
Fidelity Growth Compy Commingled Pl S5.93M4.57%7.57K
Fidelity Growth Compy Commingled Pl O5.27M4.27%117.05K
Fidelity Growth Company Fund4.09M3.16%-24.50K
American Funds SMALLCAP World A3.62M2.82%220.00K
Vanguard Total Stock Mkt Idx Inv3.11M2.40%-77.60K
Vanguard US Total Market Shares ETF2.92M2.30%2.48K
Baillie Gifford US Equity Growth2.63M2.10%-78.39K
Vanguard Small Cap Index2.39M1.84%-15.23K

Recent Insider Transactions


DateNameRoleActivityValue
Nov 24, 2025Conine Steven Co-FounderSell$3.09M
Nov 24, 2025Conine Steven Co-FounderSell$239.54K
Nov 24, 2025Conine Steven Co-FounderSell$4.43M
Nov 24, 2025Conine Steven Co-FounderSell$8.13M
Nov 24, 2025Shah Niraj Chief Executive OfficerSell$4.10M

Insider Transactions Trends


DateBuySell
2025 Q4-40
2025 Q3144
2025 Q2-26
2025 Q1-34
2024 Q4-37

W Ownership FAQ


Who Owns Wayfair?

Wayfair shareholders are primarily institutional investors at 15.81%, followed by 3.85% insiders and 80.34% retail investors. The average institutional ownership in Wayfair's industry, Specialty Retail Stocks , is 35.77%, which Wayfair falls below.

Who owns the most shares of Wayfair?

Wayfair’s largest shareholders are Fmr (15.72M shares, 12.28%), Capital world investors (13.37M shares, 10.45%), and Vanguard group (9.56M shares, 7.47%). Together, they hold 30.20% of Wayfair’s total shares outstanding.

Does Blackrock own Wayfair?

Yes, BlackRock owns 3.93% of Wayfair, totaling 4.71M shares as of Jun 2024. This represents 0.01% of BlackRock's total assets, with a market value of 248.39M$. In the last quarter, BlackRock increased its holdings by 220.71K shares, a 4.92% change.

Who is Wayfair’s biggest shareholder by percentage of total assets invested?

Great hill partners is Wayfair’s biggest shareholder by percentage of total assets invested, with 100.00% of its assets in 2.79M Wayfair shares, valued at 249.13M$.

Who is the top mutual fund holder of Wayfair shares?

Capital Group Growth Fnd of Amer Comp is the top mutual fund holder of Wayfair shares, with 5.96% of its total shares outstanding invested in 7.65M Wayfair shares.

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