Wayfair Ownership | Who Owns Wayfair?

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Wayfair Ownership Summary

Wayfair is owned by 92.64% institutional investors, 4.01% insiders, and 3.35% retail investors. Fmr is the largest institutional shareholder, holding 12.49% of W shares. American Funds Growth Fund of Amer A is the top mutual fund, with 5.85% of its assets in Wayfair shares.

W Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Wayfair	92.64%	4.01%	3.35%
Sector	Consumer Cyclical Stocks	249.39%	15.41%	-164.80%
Industry	Specialty Retail Stocks	31.43%	13.39%	55.18%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Fmr	16.28M	12.49%	$1.22B
Capital world investors	13.79M	10.58%	$1.04B
Vanguard group	9.63M	7.41%	$967.43M
Blackrock funding, inc. /de	5.74M	4.40%	$431.61M
Blackrock	4.71M	3.93%	$248.39M
Renaissance	4.97M	3.82%	$373.98M
Janus henderson group	3.87M	2.97%	$290.81M
Baillie gifford	2.86M	2.20%	$215.27M
Jpmorgan chase	2.86M	2.20%	$199.06M
Great hill partners	2.79M	2.14%	$209.75M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Great hill partners	2.79M	100.00%	$209.75M
Triatomic management lp	15.00K	23.33%	$790.95K
Smith thomas w	237.10K	17.62%	$17.83M
Prescott general partners	2.32M	12.80%	$174.67M
Spruce house investment management	2.60M	6.98%	$195.55M
Hook mill capital partners, lp	1.04M	6.90%	$78.21M
Tabor asset management, lp	189.89K	5.74%	$14.28M
Bares capital management	672.49K	5.54%	$60.07M
Goodnow investment group	638.59K	5.26%	$48.03M
Hidden lake asset management lp	220.49K	5.01%	$16.58M

Top Buyers

Holder	Shares	% Assets	Change
Jpmorgan chase	2.86M	0.01%	2.59M
Wellington management group llp	2.46M	0.03%	1.32M
Norges bank	1.17M	0.01%	1.17M
Clearbridge investments	961.11K	0.06%	961.11K
Bank of nova scotia	701.00K	0.09%	701.00K

Top Sellers

Holder	Shares	% Assets	Change
Wolf hill capital management, lp	-	-	-1.27M
Capula management	-	-	-1.15M
Baillie gifford	2.86M	0.22%	-1.14M
D. e. shaw	929.23K	0.04%	-1.13M
Harbourvest partners	-	-	-1.06M

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	1.17M	0.01%	1.17M	$117.97M
Clearbridge investments	961.11K	0.06%	961.11K	$72.29M
Squarepoint ops	687.92K	0.06%	687.92K	$51.74M
Vanguard fiduciary trust	661.09K	0.01%	661.09K	$49.72M
Alyeska investment group	482.28K	0.10%	482.28K	$36.27M

Sold Out

Holder	Change
Tortoise investment management	-1.00
Wealth watch advisors	-1.00
Mather group, llc.	-1.00
Garner asset management	-2.00
Claris advisors, llc / mo /	-3.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Mar 31, 2026	491	-9.24%	120,737,697	-2.32%	92	1.02%	238	-22.48%	150	19.05%
Dec 31, 2025	162	-66.53%	18,698,239	-84.35%	14	0.17%	101	-63.00%	33	-67.00%
Sep 30, 2025	169	-57.32%	20,240,972	-83.01%	15	0.18%	105	-48.78%	30	-70.00%
Jun 30, 2025	393	6.50%	119,124,550	0.78%	93	1.07%	201	26.42%	101	-5.61%
Mar 31, 2025	368	-5.88%	118,546,754	6.82%	93	1.15%	159	-18.04%	107	7.00%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
American Funds Growth Fund of Amer A	7.65M	5.85%	-
Capital Group Growth Fnd of Amer Comp	7.65M	5.85%	-
Fidelity Growth Compy Commingled Pl S	6.26M	4.75%	8.32K
Fidelity Growth Compy Commingled Pl O	5.27M	4.27%	117.05K
Fidelity Growth Company Fund	4.30M	3.26%	-
American Funds SMALLCAP World A	3.82M	2.92%	200.00K
Vanguard Total Stock Mkt Idx Inv	3.29M	2.49%	8.09K
Vanguard US Total Market Shares ETF	2.92M	2.30%	2.48K
Vanguard Small Cap Index	2.38M	1.80%	-4.89K
Janus Henderson Enterprise D	2.26M	1.71%	87.37K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Apr 23, 2026	Conine Steven	-	Sell	$335.21K
Apr 23, 2026	Conine Steven	-	Sell	$3.01M
Apr 23, 2026	Conine Steven	-	Sell	$1.28M
Apr 23, 2026	Conine Steven	-	Sell	$4.07M
Apr 23, 2026	Conine Steven	-	Sell	$59.97K

Insider Transactions Trends

Date	Buy	Sell
2026 Q2	-	1
2026 Q1	-	48
2025 Q4	-	52
2025 Q3	1	44
2025 Q2	-	26

W Ownership FAQ

Who Owns Wayfair?

Wayfair shareholders are primarily institutional investors at 92.64%, followed by 4.01% insiders and 3.35% retail investors. The average institutional ownership in Wayfair's industry, Specialty Retail Stocks , is 31.43%, which Wayfair exceeds.

Who owns the most shares of Wayfair?

Wayfair’s largest shareholders are Fmr (16.28M shares, 12.49%), Capital world investors (13.79M shares, 10.58%), and Vanguard group (9.63M shares, 7.41%). Together, they hold 30.48% of Wayfair’s total shares outstanding.

Does Blackrock own Wayfair?

Yes, BlackRock owns 3.93% of Wayfair, totaling 4.71M shares as of Jun 2024. This represents 0.01% of BlackRock's total assets, with a market value of 248.39M$. In the last quarter, BlackRock increased its holdings by 220.71K shares, a 4.92% change.

Who is Wayfair’s biggest shareholder by percentage of total assets invested?

Great hill partners is Wayfair’s biggest shareholder by percentage of total assets invested, with 100.00% of its assets in 2.79M Wayfair shares, valued at 209.75M$.

Who is the top mutual fund holder of Wayfair shares?

American Funds Growth Fund of Amer A is the top mutual fund holder of Wayfair shares, with 5.85% of its total shares outstanding invested in 7.65M Wayfair shares.

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