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Wayfair (W) Stock Forecast, Price Target & Predictions

OverviewRevenueOwnershipFinancialsChartTranscripts

W Stock Forecast

Wayfair (W) stock forecast, based on 57 Wall Street analysts, predicts a 12-month average price target of $85.88, with a high of $102.00 and a low of $68.00. This represents a 3.36% increase from the last price of $83.09.

$40 $53 $66 $79 $92 $105 High: $102 Avg: $85.88 Low: $68 Last Closed Price: $83.09

W Stock Rating

Wayfair stock's rating consensus is Buy, based on 57 Wall Street analysts. The breakdown includes 1 Strong Buy (1.75%), 30 Buy (52.63%), 23 Hold (40.35%), 3 Sell (5.26%), and 0 Strong Sell (0.00%).

Buy
Total 57 3 23 30 1 Strong Sell Sell Hold Buy Strong Buy

W Price Target Upside V Benchmarks

TypeNameUpside
StockWayfair3.36%
SectorConsumer Cyclical Stocks 11.15%
IndustrySpecialty Retail Stocks 14.03%

Price Target Trends

1M3M12M
# Anlaysts2818
Avg Price Target$88.50$85.88$65.39
Last Closing Price$83.09$83.09$83.09
Upside/Downside6.51%3.36%-21.30%
Ratings Trends
DateStrong BuyBuyHoldSellStrong SellTotal
Oct, 2551315--33
Sep, 2551215--32
Aug, 2541218--34
Jul, 25512171-35
Jun, 25512171-35
Analyst Price Target Forecasts
DateAnalystCompanyPrice TargetPrice when PublishedPrice Target/Price when PublishedPrice Target/Last Closing Price
Oct 24, 2025Deutsche Bank$75.00$86.37-13.16%-9.74%
Oct 17, 2025Michael LasserUBS$102.00$81.8024.69%22.76%
Sep 25, 2025Youssef SqualiTruist Financial$95.00$83.5813.66%14.33%
Aug 05, 2025Stifel Nicolaus$68.00$73.68-7.71%-18.16%
Aug 05, 2025BMO Capital$68.00$73.68-7.71%-18.16%
Aug 05, 2025Zachary FademWells Fargo$84.00$73.4814.32%1.10%
Aug 04, 2025Gordon Haskett Capital Corporation$100.00$73.4836.09%20.35%
Aug 04, 2025Piper Sandler$95.00$73.4829.29%14.33%
May 02, 2025Youssef SqualiTruist Financial$40.00$33.6618.84%-51.86%
May 02, 2025Brian PitzBMO Capital$38.00$33.6612.89%-54.27%
Analyst Rating Forecasts
DateCompanyPrevious RatingNew RatingRating Change
Oct 17, 2025UBSBuyBuyhold
Oct 16, 2025Piper SandlerOverweightOverweighthold
Oct 15, 2025Wells FargoOverweightOverweighthold
Oct 06, 2025CitigroupBuyBuyhold
Sep 16, 2025Evercore ISIOutperformOutperformhold
Aug 05, 2025Raymond JamesStrong BuyStrong Buyhold
Aug 05, 2025WedbushNeutralNeutralhold
Aug 05, 2025UBSBuyBuyhold
Aug 05, 2025ZelmanOutperformOutperformhold
Aug 05, 2025BMO CapitalMarket PerformMarket Performhold

Financial Forecast

EPS Forecast

$-15 $-11 $-7 $-3 $1 $5 Dec 20 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 20Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$1.93$-1.26$-12.56$-6.47$-4.00----
Avg Forecast$4.52$2.56$-7.46$-1.16$0.44$0.70$1.66$2.73$3.84
High Forecast$4.63$2.62$-7.32$-1.00$0.58$1.65$2.37$4.54$4.04
Low Forecast$4.39$2.49$-7.70$-1.48$0.21$0.02$1.02$0.78$3.68
Surprise %-57.30%-149.22%68.36%457.76%-1009.09%----

Revenue Forecast

$12B $12B $13B $14B $14B $15B Dec 20 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 20Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$14.15B$13.71B$12.22B$12.00B$11.85B----
Avg Forecast$14.24B$13.74B$12.18B$12.00B$11.78B$12.00B$12.73B$13.44B$14.40B
High Forecast$14.51B$14.01B$12.47B$12.05B$11.84B$12.54B$12.75B$13.47B$14.98B
Low Forecast$13.93B$13.44B$11.99B$11.92B$11.74B$11.77B$12.72B$13.41B$13.93B
Surprise %-0.66%-0.24%0.33%0.05%0.57%----

Net Income Forecast

$-2B $-1B $-500M $0 $500M $1B Dec 20 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 20Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$185.00M$-131.00M$-1.33B$-738.00M$-492.00M----
Avg Forecast$123.80M$-4.35M$-325.37M$-357.91M$45.07M$95.48M$193.18M$303.53M$437.84M
High Forecast$276.11M$81.02M$-184.30M$-202.73M$66.35M$188.15M$270.32M$517.79M$460.99M
Low Forecast$-28.50M$-89.73M$-466.45M$-513.09M$23.78M$2.81M$116.03M$89.27M$419.27M
Surprise %49.43%2909.32%309.07%106.20%-1191.73%----

W Forecast FAQ

Is Wayfair stock a buy?

Wayfair stock has a consensus rating of Buy, based on 57 Wall Street analysts. The rating breakdown includes 1 Strong Buy, 30 Buy, 23 Hold, 3 Sell, and 0 Strong Sell, reflecting a consensus that Wayfair is a favorable investment for most analysts.

What is Wayfair's price target?

Wayfair's price target, set by 57 Wall Street analysts, averages $85.88 over the next 12 months. The price target range spans from $68 at the low end to $102 at the high end, suggesting a potential 3.36% change from the previous closing price of $83.09.

How does Wayfair stock forecast compare to its benchmarks?

Wayfair's stock forecast shows a 3.36% upside, underperforming the average forecast for the consumer cyclical stocks sector (11.15%) and underperforming the specialty retail stocks industry (14.03%).

What is the breakdown of analyst ratings for Wayfair over the past three months?

  • October 2025: 15.15% Strong Buy, 39.39% Buy, 45.45% Hold, 0% Sell, 0% Strong Sell.
  • September 2025: 15.62% Strong Buy, 37.50% Buy, 46.88% Hold, 0% Sell, 0% Strong Sell.
  • August 2025: 11.76% Strong Buy, 35.29% Buy, 52.94% Hold, 0% Sell, 0% Strong Sell.

What is Wayfair’s EPS forecast?

Wayfair's average annual EPS forecast for its fiscal year ending in December 2025 is $0.7, marking a -117.50% decrease from the reported $-4 in 2024. Estimates for the following years are $1.66 in 2026, $2.73 in 2027, and $3.84 in 2028.

What is Wayfair’s revenue forecast?

Wayfair's average annual revenue forecast for its fiscal year ending in December 2025 is $12B, reflecting a 1.25% increase from the reported $11.85B in 2024. The forecast for 2026 is $12.73B, followed by $13.44B for 2027, and $14.4B for 2028.

What is Wayfair’s net income forecast?

Wayfair's net income forecast for the fiscal year ending in December 2025 stands at $95.48M, representing a -119.41% decrease from the reported $-492M in 2024. Projections indicate $193.18M in 2026, $303.53M in 2027, and $437.84M in 2028.