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Wayfair (W) Stock Forecast, Price Target & Predictions

OverviewRevenueOwnershipFinancialsChartTranscripts

W Stock Forecast

Wayfair (W) stock forecast, based on 57 Wall Street analysts, predicts a 12-month average price target of $106.53, with a high of $135.00 and a low of $75.00. This represents a 7.02% increase from the last price of $99.54.

$40 $59 $78 $97 $116 $135 High: $135 Avg: $106.53 Low: $75 Last Closed Price: $99.54

W Stock Rating

Wayfair stock's rating consensus is Buy, based on 57 Wall Street analysts. The breakdown includes 1 Strong Buy (1.75%), 29 Buy (50.88%), 24 Hold (42.11%), 3 Sell (5.26%), and 0 Strong Sell (0.00%).

Buy
Total 57 3 24 29 1 Strong Sell Sell Hold Buy Strong Buy

W Price Target Upside V Benchmarks

TypeNameUpside
StockWayfair7.02%
SectorConsumer Cyclical Stocks 13.68%
IndustrySpecialty Retail Stocks 23.68%

Price Target Trends

1M3M12M
# Anlaysts11425
Avg Price Target$94.00$108.29$87.92
Last Closing Price$99.54$99.54$99.54
Upside/Downside-5.57%8.79%-11.67%
Ratings Trends
DateStrong BuyBuyHoldSellStrong SellTotal
Dec, 2541513-133
Nov, 2541514-134
Oct, 2551315--33
Sep, 2551215--32
Aug, 2541218--34
Analyst Price Target Forecasts
DateAnalystCompanyPrice TargetPrice when PublishedPrice Target/Price when PublishedPrice Target/Last Closing Price
Dec 03, 2025Jefferies$94.00$101.41-7.31%-5.57%
Oct 30, 2025Steven ShemeshRBC Capital$86.00$103.62-17.00%-13.60%
Oct 29, 2025Mizuho Securities$130.00$106.5222.04%30.60%
Oct 29, 2025Brian PitzBMO Capital$110.00$106.523.27%10.51%
Oct 29, 2025Mark KellyStifel Nicolaus$100.00$106.87-6.43%0.46%
Oct 29, 2025Goldman Sachs$120.00$106.5212.65%20.55%
Oct 29, 2025UBS$135.00$106.5226.74%35.62%
Oct 29, 2025Steven ForbesGuggenheim$120.00$106.5212.65%20.55%
Oct 29, 2025Bernie McTernanNeedham$125.00$106.5217.35%25.58%
Oct 29, 2025Barclays$104.00$106.52-2.37%4.48%
Analyst Rating Forecasts
DateCompanyPrevious RatingNew RatingRating Change
Dec 03, 2025JefferiesBuyHolddowngrade
Nov 21, 2025Piper SandlerOverweightOverweighthold
Oct 30, 2025RBC CapitalSector PerformSector Performhold
Oct 29, 2025Cowen & Co.HoldHoldhold
Oct 29, 2025BMO CapitalMarket PerformMarket Performhold
Oct 29, 2025Goldman SachsNeutralNeutralhold
Oct 29, 2025GuggenheimBuyBuyhold
Oct 29, 2025CitigroupBuyBuyhold
Oct 29, 2025NeedhamBuyBuyhold
Oct 29, 2025BarclaysPositivePositivehold

Financial Forecast

EPS Forecast

$-15 $-11 $-7 $-3 $1 $5 Dec 20 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 20Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$1.93$-1.26$-12.56$-6.47$-4.00----
Avg Forecast$4.52$2.56$-7.46$-1.16$0.44$0.70$1.66$2.73$3.84
High Forecast$4.63$2.62$-7.32$-1.00$0.58$1.65$2.37$4.54$4.04
Low Forecast$4.39$2.49$-7.70$-1.48$0.21$0.02$1.02$0.78$3.68
Surprise %-57.30%-149.22%68.36%457.76%-1009.09%----

Revenue Forecast

$12B $12B $13B $14B $14B $15B Dec 20 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 20Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$14.15B$13.71B$12.22B$12.00B$11.85B----
Avg Forecast$14.24B$13.74B$12.18B$12.00B$11.78B$12.00B$12.73B$13.44B$14.40B
High Forecast$14.51B$14.01B$12.47B$12.05B$11.84B$12.54B$12.75B$13.47B$14.98B
Low Forecast$13.93B$13.44B$11.99B$11.92B$11.74B$11.77B$12.72B$13.41B$13.93B
Surprise %-0.66%-0.24%0.33%0.05%0.57%----

Net Income Forecast

$-2B $-1B $-500M $0 $500M $1B Dec 20 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 20Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$185.00M$-131.00M$-1.33B$-738.00M$-492.00M----
Avg Forecast$123.80M$-4.35M$-325.37M$-357.91M$45.07M$95.48M$193.18M$303.53M$437.84M
High Forecast$276.11M$81.02M$-184.30M$-202.73M$66.35M$188.15M$270.32M$517.79M$460.99M
Low Forecast$-28.50M$-89.73M$-466.45M$-513.09M$23.78M$2.81M$116.03M$89.27M$419.27M
Surprise %49.43%2909.32%309.07%106.20%-1191.73%----

W Forecast FAQ

Is Wayfair stock a buy?

Wayfair stock has a consensus rating of Buy, based on 57 Wall Street analysts. The rating breakdown includes 1 Strong Buy, 29 Buy, 24 Hold, 3 Sell, and 0 Strong Sell, reflecting a consensus that Wayfair is a favorable investment for most analysts.

What is Wayfair's price target?

Wayfair's price target, set by 57 Wall Street analysts, averages $106.53 over the next 12 months. The price target range spans from $75 at the low end to $135 at the high end, suggesting a potential 7.02% change from the previous closing price of $99.54.

How does Wayfair stock forecast compare to its benchmarks?

Wayfair's stock forecast shows a 7.02% upside, underperforming the average forecast for the consumer cyclical stocks sector (13.68%) and underperforming the specialty retail stocks industry (23.68%).

What is the breakdown of analyst ratings for Wayfair over the past three months?

  • December 2025: 12.12% Strong Buy, 45.45% Buy, 39.39% Hold, 0% Sell, 3.03% Strong Sell.
  • November 2025: 11.76% Strong Buy, 44.12% Buy, 41.18% Hold, 0% Sell, 2.94% Strong Sell.
  • October 2025: 15.15% Strong Buy, 39.39% Buy, 45.45% Hold, 0% Sell, 0% Strong Sell.

What is Wayfair’s EPS forecast?

Wayfair's average annual EPS forecast for its fiscal year ending in December 2025 is $0.7, marking a -117.50% decrease from the reported $-4 in 2024. Estimates for the following years are $1.66 in 2026, $2.73 in 2027, and $3.84 in 2028.

What is Wayfair’s revenue forecast?

Wayfair's average annual revenue forecast for its fiscal year ending in December 2025 is $12B, reflecting a 1.25% increase from the reported $11.85B in 2024. The forecast for 2026 is $12.73B, followed by $13.44B for 2027, and $14.4B for 2028.

What is Wayfair’s net income forecast?

Wayfair's net income forecast for the fiscal year ending in December 2025 stands at $95.48M, representing a -119.41% decrease from the reported $-492M in 2024. Projections indicate $193.18M in 2026, $303.53M in 2027, and $437.84M in 2028.