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Wayfair (W) Stock Forecast, Price Target & Predictions

OverviewRevenueOwnershipFinancialsChartTranscripts

W Stock Forecast

Wayfair (W) stock forecast, based on 57 Wall Street analysts, predicts a 12-month average price target of $108.81, with a high of $140.00 and a low of $75.00. This represents a -1.20% decline from the last price of $110.13.

$40 $60 $80 $100 $120 $140 High: $140 Avg: $108.81 Low: $75 Last Closed Price: $110.13

W Stock Rating

Wayfair stock's rating consensus is Buy, based on 57 Wall Street analysts. The breakdown includes 1 Strong Buy (1.75%), 30 Buy (52.63%), 23 Hold (40.35%), 3 Sell (5.26%), and 0 Strong Sell (0.00%).

Buy
Total 57 3 23 30 1 Strong Sell Sell Hold Buy Strong Buy

W Price Target Upside V Benchmarks

TypeNameUpside
StockWayfair-1.20%
SectorConsumer Cyclical Stocks 12.30%
IndustrySpecialty Retail Stocks 21.15%

Price Target Trends

1M3M12M
# Anlaysts31428
Avg Price Target$122.33$115.07$91.61
Last Closing Price$110.13$110.13$110.13
Upside/Downside11.08%4.49%-16.82%
Ratings Trends
DateStrong BuyBuyHoldSellStrong SellTotal
Jan, 2641414-133
Dec, 2541513-133
Nov, 2541514-134
Oct, 2551315--33
Sep, 2551215--32
Analyst Price Target Forecasts
DateAnalystCompanyPrice TargetPrice when PublishedPrice Target/Price when PublishedPrice Target/Last Closing Price
Jan 15, 2026Simeon GutmanMorgan Stanley$140.00$114.6022.16%27.12%
Jan 14, 2026Eric SheridanGoldman Sachs$104.00$119.05-12.64%-5.57%
Jan 07, 2026Seth SigmanBarclays$123.00$109.6012.23%11.69%
Dec 03, 2025Jefferies$94.00$101.41-7.31%-14.65%
Oct 30, 2025Steven ShemeshRBC Capital$86.00$103.62-17.00%-21.91%
Oct 29, 2025Mizuho Securities$130.00$106.5222.04%18.04%
Oct 29, 2025Brian PitzBMO Capital$110.00$106.523.27%-0.12%
Oct 29, 2025Mark KellyStifel Nicolaus$100.00$106.87-6.43%-9.20%
Oct 29, 2025Goldman Sachs$120.00$106.5212.65%8.96%
Oct 29, 2025UBS$135.00$106.5226.74%22.58%
Analyst Rating Forecasts
DateCompanyPrevious RatingNew RatingRating Change
Jan 15, 2026Morgan StanleyOverweightOverweighthold
Jan 14, 2026Goldman SachsNeutralNeutralhold
Jan 07, 2026BarclaysPositiveOverweightupgrade
Dec 03, 2025JefferiesBuyHolddowngrade
Nov 21, 2025Piper SandlerOverweightOverweighthold
Oct 30, 2025RBC CapitalSector PerformSector Performhold
Oct 29, 2025Cowen & Co.HoldHoldhold
Oct 29, 2025BMO CapitalMarket PerformMarket Performhold
Oct 29, 2025Goldman SachsNeutralNeutralhold
Oct 29, 2025GuggenheimBuyBuyhold

Financial Forecast

EPS Forecast

$-15 $-11 $-7 $-3 $1 $5 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$-1.26$-12.56$-6.47$-4.00----
Avg Forecast$2.56$-7.46$-1.16$0.44$0.70$1.66$2.73$3.84
High Forecast$2.62$-7.32$-1.00$0.58$1.65$2.37$4.54$4.04
Low Forecast$2.49$-7.70$-1.48$0.21$0.02$1.02$0.78$3.68
Surprise %-149.22%68.36%457.76%-1009.09%----

Revenue Forecast

$12B $12B $13B $14B $14B $15B Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$13.71B$12.22B$12.00B$11.85B----
Avg Forecast$13.74B$12.18B$12.00B$11.78B$12.00B$12.73B$13.44B$14.40B
High Forecast$14.01B$12.47B$12.05B$11.84B$12.54B$12.75B$13.47B$14.98B
Low Forecast$13.44B$11.99B$11.92B$11.74B$11.77B$12.72B$13.41B$13.93B
Surprise %-0.24%0.33%0.05%0.57%----

Net Income Forecast

$-2B $-1B $-500M $0 $500M $1B Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$-131.00M$-1.33B$-738.00M$-492.00M----
Avg Forecast$-4.35M$-325.37M$-357.91M$45.07M$95.48M$193.18M$303.53M$437.84M
High Forecast$81.02M$-184.30M$-202.73M$66.35M$188.15M$270.32M$517.79M$460.99M
Low Forecast$-89.73M$-466.45M$-513.09M$23.78M$2.81M$116.03M$89.27M$419.27M
Surprise %2909.32%309.07%106.20%-1191.73%----

W Forecast FAQ

Is Wayfair stock a buy?

Wayfair stock has a consensus rating of Buy, based on 57 Wall Street analysts. The rating breakdown includes 1 Strong Buy, 30 Buy, 23 Hold, 3 Sell, and 0 Strong Sell, reflecting a consensus that Wayfair is a favorable investment for most analysts.

What is Wayfair's price target?

Wayfair's price target, set by 57 Wall Street analysts, averages $108.81 over the next 12 months. The price target range spans from $75 at the low end to $140 at the high end, suggesting a potential -1.20% change from the previous closing price of $110.13.

How does Wayfair stock forecast compare to its benchmarks?

Wayfair's stock forecast shows a -1.20% downside, underperforming the average forecast for the consumer cyclical stocks sector (12.30%) and underperforming the specialty retail stocks industry (21.15%).

What is the breakdown of analyst ratings for Wayfair over the past three months?

  • January 2026: 12.12% Strong Buy, 42.42% Buy, 42.42% Hold, 0% Sell, 3.03% Strong Sell.
  • December 2025: 12.12% Strong Buy, 45.45% Buy, 39.39% Hold, 0% Sell, 3.03% Strong Sell.
  • November 2025: 11.76% Strong Buy, 44.12% Buy, 41.18% Hold, 0% Sell, 2.94% Strong Sell.

What is Wayfair’s EPS forecast?

Wayfair's average annual EPS forecast for its fiscal year ending in December 2025 is $0.7, marking a -117.50% decrease from the reported $-4 in 2024. Estimates for the following years are $1.66 in 2026, $2.73 in 2027, and $3.84 in 2028.

What is Wayfair’s revenue forecast?

Wayfair's average annual revenue forecast for its fiscal year ending in December 2025 is $12B, reflecting a 1.25% increase from the reported $11.85B in 2024. The forecast for 2026 is $12.73B, followed by $13.44B for 2027, and $14.4B for 2028.

What is Wayfair’s net income forecast?

Wayfair's net income forecast for the fiscal year ending in December 2025 stands at $95.48M, representing a -119.41% decrease from the reported $-492M in 2024. Projections indicate $193.18M in 2026, $303.53M in 2027, and $437.84M in 2028.