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Wayfair (W) Stock Forecast, Price Target & Predictions

OverviewRevenueOwnershipFinancialsChartTranscripts

W Stock Forecast

Wayfair (W) stock forecast, based on 57 Wall Street analysts, predicts a 12-month average price target of $112.80, with a high of $135.00 and a low of $75.00. This represents a 12.70% increase from the last price of $100.09.

$40 $59 $78 $97 $116 $135 High: $135 Avg: $112.8 Low: $75 Last Closed Price: $100.09

W Stock Rating

Wayfair stock's rating consensus is Buy, based on 57 Wall Street analysts. The breakdown includes 1 Strong Buy (1.75%), 30 Buy (52.63%), 23 Hold (40.35%), 3 Sell (5.26%), and 0 Strong Sell (0.00%).

Buy
Total 57 3 23 30 1 Strong Sell Sell Hold Buy Strong Buy

W Price Target Upside V Benchmarks

TypeNameUpside
StockWayfair12.70%
SectorConsumer Cyclical Stocks 12.30%
IndustrySpecialty Retail Stocks 34.41%

Price Target Trends

1M3M12M
# Anlaysts11145
Avg Price Target$125.00$119.36$107.53
Last Closing Price$100.09$100.09$100.09
Upside/Downside24.89%19.25%7.43%
Ratings Trends
DateStrong BuyBuyHoldSellStrong SellTotal
Sep, 2651512-133
Aug, 2661313--32
Jul, 2661311--30
Jun, 2661312--31
May, 2651314--32
Analyst Price Target Forecasts
DateAnalystCompanyPrice TargetPrice when PublishedPrice Target/Price when PublishedPrice Target/Last Closing Price
Aug 14, 2026Nikhil DevnaniBernstein$125.00$101.1323.60%24.89%
Aug 05, 2026Deutsche Bank$120.00$108.6110.49%19.89%
Aug 05, 2026Robert W. Baird$116.00$112.193.40%15.90%
Aug 05, 2026Evercore ISI$130.00$111.8816.20%29.88%
Aug 05, 2026Steven ForbesGuggenheim$135.00$116.0816.30%34.88%
Aug 05, 2026Brian PitzBMO Capital$115.00$116.08-0.93%14.90%
Aug 05, 2026Bernie McTernanNeedham$133.00$116.0814.58%32.88%
Aug 04, 2026Jonathan MatuszewskiJefferies$108.00$116.08-6.96%7.90%
Aug 04, 2026Truist Financial$135.00$117.4214.97%34.88%
Jul 29, 2026RBC Capital$78.00$89.03-12.39%-22.07%
Analyst Rating Forecasts
DateCompanyPrevious RatingNew RatingRating Change
Sep 01, 2026BernsteinOutperformOutperformhold
Aug 14, 2026BernsteinMarket PerformOutperformupgrade
Aug 13, 2026CitigroupBuyBuyhold
Aug 05, 2026Goldman SachsNeutralNeutralhold
Aug 05, 2026Deutsche BankHoldHoldhold
Aug 05, 2026Morgan StanleyOverweightOverweighthold
Aug 05, 2026Evercore ISIOutperformOutperformhold
Aug 05, 2026GuggenheimBuyBuyhold
Aug 05, 2026BMO CapitalMarket PerformMarket Performhold
Aug 05, 2026NeedhamBuyBuyhold

Financial Forecast

EPS Forecast

$-15 $-11 $-7 $-3 $1 $5 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$-1.26$-12.56$-6.47$-4.00$-2.42---
Avg Forecast$2.56$-7.46$-1.16$0.44$0.70$1.66$2.73$3.84
High Forecast$2.62$-7.32$-1.00$0.58$1.65$2.37$4.54$4.04
Low Forecast$2.49$-7.70$-1.48$0.21$0.02$1.02$0.78$3.68
Surprise %-149.22%68.36%457.76%-1009.09%-445.71%---

Revenue Forecast

$12B $12B $13B $14B $14B $15B Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$13.71B$12.22B$12.00B$11.85B$12.46B---
Avg Forecast$13.74B$12.18B$12.00B$11.78B$12.00B$12.73B$13.44B$14.40B
High Forecast$14.01B$12.47B$12.05B$11.84B$12.54B$12.75B$13.47B$14.98B
Low Forecast$13.44B$11.99B$11.92B$11.74B$11.77B$12.72B$13.41B$13.93B
Surprise %-0.24%0.33%0.05%0.57%3.82%---

Net Income Forecast

$-2B $-1B $-500M $0 $500M $1B Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28
Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27Dec 28
Reported$-131.00M$-1.33B$-738.00M$-492.00M$-313.00M---
Avg Forecast$-4.35M$-325.37M$-357.91M$45.07M$95.48M$193.18M$303.53M$437.84M
High Forecast$81.02M$-184.30M$-202.73M$66.35M$188.15M$270.32M$517.79M$460.99M
Low Forecast$-89.73M$-466.45M$-513.09M$23.78M$2.81M$116.03M$89.27M$419.27M
Surprise %2909.32%309.07%106.20%-1191.73%-427.82%---

W Forecast FAQ

Is Wayfair stock a buy?

Wayfair stock has a consensus rating of Buy, based on 57 Wall Street analysts. The rating breakdown includes 1 Strong Buy, 30 Buy, 23 Hold, 3 Sell, and 0 Strong Sell, reflecting a consensus that Wayfair is a favorable investment for most analysts.

What is Wayfair's price target?

Wayfair's price target, set by 57 Wall Street analysts, averages $112.8 over the next 12 months. The price target range spans from $75 at the low end to $135 at the high end, suggesting a potential 12.70% change from the previous closing price of $100.09.

How does Wayfair stock forecast compare to its benchmarks?

Wayfair's stock forecast shows a 12.70% upside, outperforming the average forecast for the consumer cyclical stocks sector (12.30%) and underperforming the specialty retail stocks industry (34.41%).

What is the breakdown of analyst ratings for Wayfair over the past three months?

  • September 2026: 15.15% Strong Buy, 45.45% Buy, 36.36% Hold, 0% Sell, 3.03% Strong Sell.
  • August 2026: 18.75% Strong Buy, 40.62% Buy, 40.62% Hold, 0% Sell, 0% Strong Sell.
  • July 2026: 20.00% Strong Buy, 43.33% Buy, 36.67% Hold, 0% Sell, 0% Strong Sell.

What is Wayfair’s EPS forecast?

Wayfair's average annual EPS forecast for its fiscal year ending in December 2026 is $1.66, marking a -168.60% decrease from the reported $-2.42 in 2025. Estimates for the following years are $2.73 in 2027, and $3.84 in 2028.

What is Wayfair’s revenue forecast?

Wayfair's average annual revenue forecast for its fiscal year ending in December 2026 is $12.73B, reflecting a 2.23% increase from the reported $12.46B in 2025. The forecast for 2027 is $13.44B, and $14.4B for 2028.

What is Wayfair’s net income forecast?

Wayfair's net income forecast for the fiscal year ending in December 2026 stands at $193.18M, representing a -161.72% decrease from the reported $-313M in 2025. Projections indicate $303.53M in 2027, and $437.84M in 2028.